SEM Specialist

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency / brand or area of expertise you will be applying for in this role? Keep reading!

Performics, the world's first performance marketing agency, is the primary driver of revenue growth for many of the world's most prestigious brands. Through an extensive global network operating in 57 countries, Performics uses data, technology, and talent to create and convert consumer demands wherever they are delivered : in search, social, display, commerce, and offline channels. It is dedicated to the relentless pursuit of results. It is headquartered in Chicago and is part of Publicis Groupe. For more information, visit

Overview

As an experienced SEM Specialist (VALENCIA), you will be responsible for managing the strategic and tactical implementation of social media plans. You should be able to advise different clients and its advertising agencies through the best bet on social networks. You and your team will also provide daily assistance to our agency media team.

Running campaigns on the different systems across the relevant networks (Facebook, Twitter, LinkedIn, Pinterest, TikTok) or "third‑party tracking". You will have a clear vision on social media and the ability to evaluate campaigns and extract learnings in order to include them in a later client recommendation.

You need to proactively come up with new ideas and be aware of the latest developments on social media. You are also able to think together with the customer about their goals and how social media contributes to them. You will investigate the target audience’s behavior and wishes in order to later include these ideas into the social recommendation for the clients. All this with the aim that clients achieve better results on the different social networks.

Responsibilities

• You will be responsible for the planning, coordination, monitoring, control and management of projects and social media campaigns (from all levels of the funnel, awareness to performance).
• Will work closely with our clients, as well as creation, strategy, media agency and our external service providers / vendors.
• Will take care of our clients, in terms of continuous and scheduled monitoring of all campaign measures and will be responsible for acquiring substantial learning for the optimization of current and future measures of the social / digital area.
• Will support all internal social media teams in the paid ads area (social and digital networks).
• Will lead and support your team in the creation and planning of client’s campaigns.
• Will be responsible for the creation and evaluation of the post‑campaign analysis, as well as reporting to the client.
• Will use common analytics and social media tools.
• Will have a creative understanding of how to transfer analytical results into creative reports for social and digital campaigns.

Qualifications

Additional Information