Senior Data & Analytics Consultant

About Incubeta

Incubeta is a digital marketing consultancy with a focus on technology, data, and people. Our specialists build solutions that embrace the power of technology, the truth of data, and a spark of human creativity. We help advertisers, agencies, and publishers get the most from digital for their business.

As Google’s most experienced EMEA Sales Partner we have overseen hundreds of deployments across the Google Marketing Platform. We address ad tech infrastructure, data management, integration, and media management and provide clients with relevant and up-to-date digital marketing services and consultancy.

Established in 2001, with 22 offices in 18 countries, we are part of the Incubeta group. A global partnership of leading digital technology, media, and creative specialists. Together, we are experts in end-to-end digital advertising services and media solutions.

The Position

Are you the Data & Analytics rockstar we are looking for? Join our team in Madrid and help us to grow the analytics service by revolutionizing digital analytics within the Southern Europe market!

We are looking for an experienced Data & Analytics Consultant who will provide detailed solutions to achieve maximum conversion and increase turnover for the business.As part of the Data & Analytics team, you actively participate in the projects carried out by Incubeta. These projects cover a wide range of services , including data collection, data analysis, dashboarding, CRO, and Cloud 4 Marketing projects. You will also actively participate in the Data & Analytics offers. Reporting to the Consulting Manager, you will help prioritise web analytics requests, tasks & deliverables according to business needs across different Industries. This is an exciting time to join as our Data and Analytics team is going through a big period of growth.

Role and Responsibilities

• Lead the promotion of Data / Analytics Marketing maturity framework to our clients
• Ensure the quality of deliverables sent to the client. (Analysis, presentations, etc..)
• Follow a structured action plan punctuated by various milestones.
• Ensure data quality & accuracy.
• Oversee operational and technical implementation with junior profiles or data engineers / data scientists
• Address issues related to digital activity management using key performance indicators.
• Guide clients in optimising website conversion through analysis and optimisation of online media purchasing.
• Provide data analysis services for clients, focusing on industry-specific indicators in areas such as travel, telco, retail, financial services etc.. to ensure alignment with their business objectives.

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