ASO Specialist

Experteer Overview

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In this role you will drive the organic growth of Zynga’s mobile games on App Store and Google Play. You will optimize store listings, test visuals, and analyze metrics to improve visibility and conversions. You’ll partner with marketing, product, and creative teams to implement ASO strategies and stay ahead of industry trends. This position offers the chance to shape how players discover and engage with Zynga’s games at scale. You’ll work in a dynamic, cross-functional environment that values data-driven decision making and creativity.

Compensaciones / Beneficios
• Develop and execute ASO strategies for App Store and Google Play
• Optimize and test app store visual assets to boost conversions
• Create content and briefs to support content and art teams
• Plan and run tests across platforms to drive performance
• Collaborate with marketing and product to align on ASO initiatives
• Coordinate promotion of in-game events and features within app stores
• Create and measure Custom Product Pages for iOS and Android
• Track and analyze KPIs to grow organic retention and downloads
• Monitor competitors and ASO trends

Responsabilidades
• Proven ASO experience
• Knowledge of mobile gaming marketing
• Analytical mindset with pattern recognition
• Advanced Microsoft Excel
• Experience with BI tools (Looker, Tableau) beneficial
• xcskxlj Creative thinker who can guide designers and copywriters
• Independent and precise work style
• Strong understanding of ASO from pre-release to live-ops
• Excellent communication for C-level stakeholders

Requisitos principales
• hybrid working model
• 25 days annual leave + public holidays
• private medical insurance for family
• life and disability insurance
• latest iOS/Android device
• language lessons in English, Spanish, Catalan