Senior Digital Marketing Specialist
Optimize and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max to drive conversions, lead generation, or app installs.
- Create full-funnel ad strategies leveraging data-driven insights.
- Craft compelling ad creatives, headlines, extensions, and landing pages through A / B testing.
- Collaborate with cross-functional teams to deliver cohesive, high-ROI campaigns.
- Analyze performance using GA4, Google Ads Dashboard, and Looker Studio to inform strategy.
Requirements :
5+ years of hands-on experience managing Google Ads with large budgets.Deep expertise in keyword research, campaign segmentation, bidding strategies, and audience targeting.Proficient in conversion tracking, Google Tag Manager, GA4, and offline conversion imports.Strong analytical skills : can interpret data to drive business growth.Self-motivated, highly organized, and results-driven.Key Skills Include :
Google Ads Campaign ManagementDigital Marketing StrategyConversion OptimizationData Analysis