Product Development & Lifecycle Manager

About Pop On :

Pop On is a fast-growing DTC brand helping people smile with confidence. We develop and sell cosmetic oral care products exclusively through Shopify and digital channels. We’re looking for a Product Development & Lifecycle Manager with proven Shopify, DTC, and e-commerce product launch experience.

Role Overview :

You’ll lead the full lifecycle of new physical products — from idea and sampling to manufacturing, launch, and optimization — built specifically for a Shopify storefront . This role is ideal for someone who has launched consumer products in beauty, wellness, or CPG within a direct-to-consumer e-commerce brand .

Key Responsibilities :

Own product development from concept to manufacturing to Shopify launch.

Oversee formulation, packaging, quality control, and supplier relations.

Manage timelines, product calendars, and production documentation.

Lead digital launch execution across Shopify, Klaviyo, Meta , and other e-commerce tools.

Analyze product performance and customer feedback to drive improvements.

Research trends and competitors to guide innovation.

Required Qualifications :

3–5+ years in product development for a DTC or Shopify e-commerce brand .

Demonstrated success taking physical products from idea to online launch.

Strong experience with Shopify (or Shopify Plus) and tools like Klaviyo, Meta Ads Manager, GA4, Rebuy, or similar.

Excellent project management and communication skills.