Trade Marketing Manager

Just Play, a leading American toy company, is a passionate and trend-driven leader in the children’s consumer goods industry. Our products are a mix of promotional and everyday items for the whole family. We work with the world’s leading children’s entertainment brands to manufacture and distribute exceptional products to major retailers worldwide. As we expand internationally, we are opening offices in key locations, including Spain. The UK office opened in January 2021 to prepare for the direct sale and marketing of Just Play toys in the UK market. The Spain office will follow a similar approach with a local core team working closely with the UK-based EMEA team for strategic alignment and support.

• Job Summary / _Resumen del puesto : _

The Trade Marketing Manager will help determine the retail marketing strategy for Just Play brands in Spain. They will be responsible for implementing trade and retail marketing activities, working closely with the Sales Director Spain and the EMEA hub team based in the UK to maximize sell-in and sell-out of products.

• Principal Responsibilities / _Principales Responsabilidades : _
• Partner with the Sales Director to develop and execute a strong trade marketing sell-in strategy to secure broad product listings and meet sales targets, supporting all licensed and owned IP ranges.
• Promote brands at retail during relevant selling periods to both trade and consumers.
• Collaborate with the consumer marketing team in London on media and PR activations.
• Assess the suitability of traditional versus digital-first trade marketing strategies, defining necessary assets to maximize impact and ensuring they are developed in advance.
• Deliver all trade marketing activities effectively and efficiently.

#J-18808-Ljbffr