CRM Specialist

Overview

At ING we are looking for a CRM Specialist to join our Customer Engagement Comms Strategy Team of the Customer Interactions & Monetization Tribe.

Customer Interactions & Monetization Tribe is focused on giving our clients relevant communications anytime, anywhere. We are looking for a Customer Journey Expert who can help manage, define and deliver the best communication strategy to achieve business goals while boosting client satisfaction and engagement. As an expert, you will deliver the necessary business know-how and skills within the Squads to realize the shared purpose.

Responsibilities

• Knows how to personalize and be relevant in each communication between our clients and ING.
• Considers data and a deep understanding of customer journeys to help clients make the best decision using the most appropriate communication through the different existing channels.
• Manages client communications and defines a client-oriented contact strategy that prioritizes the detection of real-time events through digital channels and mobile.
• Defines campaigns with the business lines, knows the target, and chooses the best moment considering the global communications strategy of ING.
• Is focused on the client and follows saturation and frequency rules established in the strategy, while keeping sight of business needs.
• Supervises the communications to measure effectiveness and value added for clients, identifies improvements, and proposes solutions in a continuous feedback cycle.
• Knows and can use all necessary tools to communicate with clients.

What are we looking for?

What do we offer?

We offer a flexible and accountable work model with options for remote and in-office days. You will have the opportunity to work in an international environment and be part of a diverse team.

Benefits include health and life insurance (for you and family), flexible remuneration, a pension plan after 1 month, and other wellbeing and mobility supports. We also provide on-site services and programs to support vitality and belonging, such as physiotherapy, gym access, and employee networks.

We are committed to Diversity, Inclusion and Belonging and to empowering Sustainability journeys for our clients and colleagues.

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