Marketing Manager

Marketing Manager – vivo Spain

Location : Madrid, Spain

Department : Marketing

Reports to : Head of Brand, vivo Spain / IMC Leader, vivo Europe

Seniority Level : Marketing Manager

Languages Required : Spanish (fluent), English (working proficiency)

The Opportunity

vivo Spain is seeking a Marketing Manager to drive brand and product marketing initiatives locally. This position is ideal for someone who combines strategic insight with strong executional skills and thrives in a fast-moving, high-growth environment.

You’ll be part of a regional, performance-oriented marketing structure—empowered to adapt strategy to local market needs, shape go-to-market activations, and work cross-functionally to deliver results. Our team culture is collaborative, diverse, and built on trust. We value open discussion, clear ownership, and shared success.

Key Responsibilities

• Lead integrated marketing planning for product launches in Spain, tailoring regional strategies to local insights and market realities.
• Develop comprehensive 360° activation plans, including creative direction, media, PR, social, retail, and events.
• Partner closely with internal teams (PR, social, content, retail, e-commerce) to ensure cohesion between brand awareness and commercial goals.
• Build and manage monthly and quarterly marketing calendars, track progress, and report campaign performance.
• Oversee flagship product launch events—from vendor and partner coordination to on-the-ground execution.
• Regularly report to the vivo Spain Brand Head and Regional IMC Leader, with occasional presentations to the vivo Spain General Manager.

Your Background

Why This Role Stands Out

At vivo Spain, you'll join a small but highly capable brand team in Madrid, where each member plays a key role in decision-making. Our culture is mission-focused and open-minded—we encourage honest debate and move forward with clarity and speed. Creativity is welcomed, and accountability is expected.

The team's deep expertise, with each core member bringing over five years of industry experience and more than three years at vivo, makes us resilient and highly effective.

If you're seeking a role with real ownership, meaningful impact, and the chance to shape how a global brand comes to life locally, we’d love to connect.

About vivo

vivo is a global technology company focused on creating user-centric products and services, with smart devices at the heart of its innovation. With over 500 million users worldwide, vivo is committed to bridging people and the digital world through meaningful technology. Guided by the values of Benfen —doing the right thing the right way—our ambition is to build a healthier, longer-lasting global brand.

vivo entered the Spanish market in 2020 and has since introduced three core product lines—Y, V, and X Series—each catering to different consumer needs and featuring imaging innovations co-engineered with ZEISS. Backed by our European regional hub, vivo Spain is now entering a new phase of focused, high-quality growth.

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