E-Commerce Manager C-654

Overview 3INA is the No.1 growth colour brand in Spain, and one of the fastest expanding beauty brands, already delighting customers in more than 40 countries. 3INA is more than a beauty brand : we were born in 2016 with a view to disrupt. Responding to a generation who approached makeup in a fresh, fearless, and democratic way, is a brand that is playful, built on confident aesthetics, and with a commitment to delivering premium products at an affordable price. Since 2016 we are bringing bold beauty to the streets by breaking traditional ideals, celebrating individuality, and encouraging self-expression through make-up.

Your Challenge : We are looking for a passionate E-Commerce Manager who loves beauty and digital environments, with proven experience in DTC (direct-to-consumer) strategies, digital marketing, CRM, and e-commerce platform management. This role will lead our owned online channel, ensuring sustainable sales growth, continuous improvement of the customer experience, and achievement of key KPIs.

Responsibilities Strategy & Business Development

Define and execute the online sales strategy for the owned e-commerce channel.

Achieve revenue, conversion, AOV, CAC, and profitability goals.

Collaborate with marketing, product, retail, IT, and finance teams.

E-Commerce Channel Management

Optimize the conversion funnel (UX / UI, navigation, checkout, mobile).

Update products, categories, descriptions, pricing, and promotional campaigns.

Implement new features aligned with business evolution.

Digital Marketing & Performance

Participate in the design of traffic acquisition campaigns (SEO / SEM, paid media, affiliates, display, social ads) alongside the Media team.

Measure results and adjust strategies to optimize ROAS.

CRM & Customer Loyalty

Coordinate with the CRM team on email marketing campaigns, segmentation, and automation.

Develop strategies for retention, upselling, cross-selling, and loyalty (loyalty programs).

Analyze engagement and conversion KPIs by segment.

Analytics & Reporting

Monitor key KPIs : traffic, conversion, bounce rate, average order value, lifetime value, churn.

Use tools such as Google Analytics, GA4, Hotjar, Klaviyo, Shopify Analytics.

Prepare weekly / monthly reports for management.

Vendor & Platform Management

Coordinate development, performance, CRM, and UX design agencies.

Ensure the proper functioning of the CMS and integrated tools.

What we expect from you Degree in Marketing, Communications, Business Administration, Digital Business, or similar.

3–5 years in e-commerce, preferably in the beauty, luxury, or FMCG sectors.

Native Spanish + High level of English (C1 minimum).

CMS (Shopify)

Analytics tools (GA, GSC, Data Studio, etc.)

CRM / email automation platforms : Klaviyo

SEO / SEM, Meta Ads, Google Ads, TikTok Ads, UGC

Why join 3INA Culture of freedom, diversity & inclusion, and responsibility

Free 3INA Product every Q

You will have special discounts and we do not forget your family and friends either!

Feel free working from home or office, you choose!

Keep learning with 3INA We offer courses to our employees, depending on their needs and roles!

We take care of your development and professional growth with frequently performance appraisals

Company events every 3 months

Equal opportunity employer 3INA Makeup is an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, disability, medical condition, gender identity or sexual orientation or any other classification protected by law.

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