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Digital Marketing Specialist

Digital Marketing Specialist

Keystone Education GroupBarcelona, Cataluña, España
Hace 1 día
Descripción del trabajo

Overview

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If you answer “yes” to these questions, this role could be just right for you!

  • Are you creative, curious, and constantly asking why?
  • Love digital marketing, always keeping up to date with the latest developments.
  • Interested in international education? Perhaps studied abroad or worked in higher ed?
  • Love to come up with fresh ideas and new marketing methods?

We are seeking an experienced Marketing Specialist to join our B2B Group marketing team. This role is perfect for someone with hands-on marketing experience who is ready to take the next step and own projects across paid media, automation, content distribution, and analytics.

You will work closely with colleagues across marketing, sales, and product to execute campaigns that strengthen Keystone’s brand presence and generate high-quality leads for our global sales team.

What You’ll Do

  • Plan, execute, and optimize marketing campaigns across channels (organic social media, LinkedIn, Google Ads, paid social, email marketing etc.)
  • Help coordinate physical and online events (webinars, in-person events, and contribute to conferences like NAFSA, EAIE, etc.)
  • Develop case studies, video testimonials, whitepapers, and other marketing collateral designed to engage the higher education community
  • Contribute to proposals for sessions and presentations at industry conferences such as NAFSA and EAIE
  • Collaborate with content and design teams to create engaging B2B campaigns
  • Manage and segment email nurture workflows and utilize marketing automation (HubSpot experience a plus)
  • Track campaign performance, analyze data, and deliver actionable insights
  • Support SEO and website optimization initiatives for B2B websites (e.g., keg.com)
  • Stay updated on digital marketing trends to continuously improve our approach

    • What We’re Looking For

  • 3–4 years of professional experience in B2B marketing (B2B experience)
  • Experience using HubSpot CRM, especially Marketing Hub
  • Paid advertising experience across Google Ads, LinkedIn, and other platforms
  • Strong written and verbal communication skills (exceptional English required; additional languages a plus)
  • Data-driven mindset with the ability to measure ROI and campaign effectiveness
  • Comfortable working in a fast-paced, international team
  • A proactive, curious marketer who is eager to learn and grow
  • Experience working within international higher education or study abroad experience is a plus

    • What We Offer

  • A role with impact in the global higher education sector
  • Opportunities to develop your skills and advance your career
  • A supportive, international team with colleagues across Europe, the US, and beyond
  • Hybrid work setup with flexibility

    • Locations

    Hybrid roles offered in Barcelona, Spain, or Sheffield, UK. Remote candidates from Spain and the UK will be considered.

    How to Apply

    Ready to make your mark in global education marketing? Apply now with your CV and a short cover letter telling us why you’d be a great fit.

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    Digital Marketing Specialist • Barcelona, Cataluña, España