Overview Senior Business Analyst role at Omega CRM, a Merkle & Dentsu company, a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI. We are looking for a Salesforce Business Analyst.
Job Description Conduct comparative analyses between the current state (As-Is) and the desired or future state (To-Be) of processes, systems, or organizational structures, with the goal of identifying improvement opportunities, inefficiencies, gaps, and transformation needs.
Conduct comprehensive current state (As-Is) assessments by engaging with stakeholders to understand existing business processes, workflows, roles, and tools.
Document current processes in detail, identifying pain points, bottlenecks, inefficiencies, and redundancies.
Design future state (To-Be) processes that align with business goals, incorporating technological, organizational, and methodological improvements.
Collaborate with stakeholders to validate future-state designs and ensure feasibility and alignment with strategic objectives.
Perform gap analysis by comparing As-Is and To-Be states, identifying required changes across technology, people, processes, and regulatory factors.
Develop actionable implementation plans or roadmaps to support business transformation initiatives.
Create clear and accurate process documentation, including diagrams (BPMN, SIPOC, flowcharts, etc.) and supporting materials.
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