Social Expertise Consultant

We are looking for a Social Media Expert to lead the activation, execution, monitoring, and optimization of social media advertising campaigns for high-profile clients. This role involves working from a center of excellence for global markets, supervising junior profiles. The ideal candidate will have proven experience managing multiple advertising platforms, including Meta, TikTok, LinkedIn, Twitter (X), Pinterest, and Sprinklr, with an analytical and creative vision to exceed client objectives.

Main Responsibilities

• Lead the activation, execution, and optimization of Paid Media campaigns on social platforms such as Meta, TikTok, LinkedIn, Twitter (X), Pinterest, Sprinklr, and others.
• Create and adapt advertising strategies aligned with each client's objectives, maximizing KPIs like ROAS, CPA, and conversions.
• Configure and manage tracking tools such as Pixel, Conversion API, and Google Analytics.
• Identify opportunities to expand reach and optimize campaign strategies based on market data.
• Analyze campaign performance using dashboards and tools like Google Analytics.
• Conduct regular meetings with Business Unit teams to present results.
• Analyze competitors to identify trends and improvement opportunities.
• Perform A / B tests to evaluate and improve ad effectiveness, audiences, and strategies.
• Manage billing, financial reconciliation, and budget control for campaigns.

Job Requirements

Technical Skills

Contract Type : Permanent

We at Havas are committed to equal opportunities and have zero tolerance for discrimination. We welcome applicants regardless of age, sex, race, ethnicity, disability, or other factors unrelated to job performance.

Additional Details

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