Senior Brand Manager Se

Job Number#167482 - Madrid, Madrid, Community of, Spain

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

JOB PURPOSE :

Lead the Sanex and Palmolive personal care brands to deliver all KPIs including net sales, share, and margin objectives in alignment with Divisional strategies and initiatives.

Lead Sanex and Palmolive Brand Growth Plans for the countries

Lead communication and partnership with European Division

Take responsibility for Communication plans (Media, Digital & PR)

Help develop the strategy & the plans at local level, closely partnering with the Brand Team in Division and the Retail Marketing teams in the Southern Europe Hub (Italy, Spain, Portugal and Greece)

Closely track business results (both financials and market) and propose ideas to achieve KPIs

WHAT YOU WILL DO :

Lead plans to Achieve Net sales, margin, profit and share targets for the Hub

Co-lead preparation & alignment of mid-year business review & budget review process

Prepare monthly KPI performance review for category / sub-brand, and provide required information and analysis. Coordinate cross country market analysis and insights / information gathering. - - Communicate risks and opportunities to the Marketing Manager.

Manage “Go To Market” process including collaboration with the central brand team in providing necessary country input for SEH. Lead hub / country portfolio evolution, commercialisation process, demand planning, P&L creation and 5Ps launch.

Manage the development of ‘path to purchase’ plans, specifically Media Planning / Briefing, Brand Activation, Digital plans, Sampling and PR. Incl post campaign analysis for specific sub-brand of responsibility

Manage advertising budget, using key processes including Ebuy.

Manage agencies to ensure proposals deliver to set objectives, KPIs and to budget

Lead local adoption / translation of advertising materials from Division Brand Teams. Manage approval processes including central brand team / legal approvals, Clear Cast submissions for TVC, artwork and Shelf Ready Packaging. Be the brand guardian for in store campaigns

Manage product artwork and SKU development and approval processes across SEH

Own the development of an annual brand plan and ensure full stakeholder buy-in.

KEY STAKEHOLDERS :

Central Brand Team & Digital Teams

Countries Retail Marketing Teams

Consumer Insights

Demand Planning Manager

KEY COMPETENCIES :

Leading Change : Challenges the status quo and acts as a catalyst for change; creates a compelling picture of the future in the face of uncertainty and communicates a clear direction; adapts quickly to new demands and challenges

Promote Teamwork / Relationship Building

Establishing trust and building relationships both internally and with agencies : initiating and developing long-term relationships and networks as a key priority.

Planning & Priority Setting

Aligning goals and helping others develop objectives to support business strategies; translating objectives into action plans

Strategy / Vision : Developing strategies and proactively responding to consumer / shopper trends, competitive threats, and brand issues and opportunities

Strong analytic and decision making skills

Strong commercial and financial understanding

Strong influencing and negotiating skills

PERSONAL ATTRIBUTES :

Highly competent commercial and analytical skills

Results oriented, passionate and strong work ethic

Optimistic, flexible, and confident approach to work

Effective interpersonal skills, including the ability to communicate at all levels

Values teamwork

Resilient and solutions oriented

Curious, external mind set

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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