Head of PRO Analytics (d / f / m)

Head of PRO Analytics (d / f / m) We're Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, kleinanzeigen.de in Germany and leboncoin in France, reach hundreds of millions of people every month.

We're all about matchmaking, and our sites help people find whatever they're looking for in their local communities – whether it's a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less.

Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.

What you'll do Translate PRO strategy and business objectives (OKRs) into actionable analytics frameworks

Guide stakeholders in framing hypotheses and measurable success criteria for initiatives (e.g. GTM launches, pricing, product rollouts)

Lead the cross-domain definition and validation of KPIs, aligning Product, Sales, Business, and Marketing

Conduct strategic deep dives on priority topics such as Customer Base Audits (e.g. NRR by churn / upsell), pricing performance, and user segmentation

Present insights and recommendations to senior forums like the PRO Coordination Round with clarity and impact

Co-design workflows that enable proactive monitoring and insight generation, while balancing team capacity together with the Head of Analytics

Coach analysts and stakeholders on best practices for closing the loop from hypothesis → decision → measurable outcome

Responsibilities Own execution of the analytics strategy for PRO, ensuring prioritization and impact-driven insights

Hold a clear mandate to challenge and shape data-driven initiatives across Product, Business, Marketing and Sales

Empower and align domain experts through structure, clarity, and sparring

Who you are Proven experience in analytics leadership within a high-growth, data-driven environment

Strong background in business strategy, product analytics, and commercial performance measurement

Skilled in stakeholder management : you build consensus, manage trade-offs, and communicate clearly at all levels

Analytical mindset : you can translate complexity into clarity, connect business objectives with measurable outcomes, and identify forward-looking opportunities

Comfortable operating in a cross-functional environment, balancing strategic impact with pragmatic delivery

Coaching and mentoring experience, enabling others to grow in analytics maturity and influence

Fluent in English; German is a plus

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