Performance Marketing Manager

About Rolla

Our mission is to make health and fitness accessible to everyone. We believe in taking the first step towards a healthier, more active life; both for our customers and for our team.

We're building a product that helps people improve their sleep, recovery, and readiness through science-driven insights. Our team is constantly challenging itself to level up, and we’re looking for a Performance Marketing Manager to join us and build the engine that drives our Growth.

If you have a passion for building something that actually earns its budget and you thrive on turning data into action, you're in the right place.

Responsibilities

Develop and execute the strategy for all digital marketing ads, including budget planning and targeting.

Manage the entire ad lifecycle from setup to optimization on Google Search, Meta (Facebook / Instagram), and LinkedIn.

Turn paid traffic into booked demos for our Sales team, focusing on key ICPs : Gyms, Insurers, and Employers.

Collaborate with the Brand and Content Manager to align ad creative with landing pages.

Ensure clean tracking with GA4 and Tag Manager for accurate attribution from click to meeting.

Read and interpret data daily, sharing insights and lessons learned with the team.

Make clear decisions : scale, fix, or stop campaigns based on performance.

Requirements

Growth-Focused Mindset : You're motivated to turn paid traffic into tangible pipeline and booked meetings, not just MQLs.

Hands-on Expertise : A minimum of 3+ years of experience running B2B performance campaigns on Google and at least one of Meta or LinkedIn.

Technical Proficiency : Skilled with GA4 and Tag Manager to ensure clean attribution and reporting.

Effective Communication : Clear writing and a low ego. You can work collaboratively with Sales and Content teams and explain your decisions.

System Builder : You are able to build a complete performance marketing system from A to Z (research, creation, implementation, tracking, and optimization).

Language Fluency : Proficient in English (C1 / C2).

Bonus Qualifications

Experience in the fitness, wellness, health, or tech startup sectors.

Familiarity with CRM platforms like HubSpot or Salesforce.

Basic skills in editing landing pages.

Experience running multi-country campaigns in Western Europe

What You Get

Compensation : A competitive and performance-driven salary, and the opportunity to be part of something transformative.

Career Track : A defined path for advancement.

Real Ownership : We're a startup, so you'll have real ownership and the chance to build a system that earns its budget from the ground up.

Supportive Team : You'll work with a team who will push your thinking, not just your pacing. You'll get to shape Rolla's growth.

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