Lead the creation, editing, and optimization of content for versatile and competitive own and paid media channels, ensuring alignment with the company’s global objectives. This role enhances the company’s digital presence by managing and curating content that reflects brand values, supports business goals, and engages target audiences across multiple platforms. The mission includes developing inbound strategies, optimizing SEO and GEO performance, and maintaining a cohesive digital communication strategy.
KEY FUNCTIONS
Digital channel management : Define, develop, manage, and maintain digital communication channels such as the Cellnex Trends blog and external newsletters to project positioning and engage target audiences.
Content creation and editorial planning : Create, plan, and publish content globally and locally, ensuring alignment with the Group's B2B profile and strategic objectives.
Website coordination : Support and monitor corporate and country websites, ensuring adherence to style guides and guidelines.
Inbound strategy development : Implement inbound strategies developed by the Analytics and Automation team to boost engagement and lead generation.
Editorial management : Oversee the editorial process for corporate communications and website content.
SEO strategy and optimization : Develop and execute SEO strategies to improve search engine visibility.
Social media presence : Manage and monitor the company’s profiles on social media platforms.
CANDIDATE PROFILE
Education : Degree in Communications, Digital Marketing, Web Development, or related field.
Languages :
English : Must-have, Advanced
Spanish : Must-have, Native / Advanced
Other Cellnex languages : Valuable, Intermediate
Software Tools
Microsoft Office Suite : Must-have, Advanced
Content Management Systems (e.g., WordPress, Drupal) : Must-have, Advanced
SEO tools (e.g., SEMrush, Ahrefs) : Must-have, Advanced
Web analytics tools (e.g., Google Analytics) : Must-have, Advanced
Relevant Professional Experience
Experience managing corporate websites and digital content creation
Expertise in SEO strategy development and optimization
Other Skills
Excellent writing and editorial skills focused on web content management
Proficiency in webmaster management and SEO practices
Results-oriented with strong planning and execution skills
Experience with content curation, social media metrics, and digital dashboards
Ability to work collaboratively in a team-oriented environment
ABOUT US
Join a leading European telecommunications infrastructure company committed to innovation, growth, and societal impact. We promote diversity, inclusion, and professional development in a dynamic, global environment.
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Corporate And Brand Content Senior Analyst • Málaga, Andalusia, SPAIN