B2B Marketing manager, hibrido

Overview

B2B Marketing Manager. The role involves building A / B and multivariate testing, user segmentation, and reporting processes; managing website content; increasing visibility and recognition for the brand; forecasting prospect and MQL growth; building and managing a marketing budget and plan; designing content marketing strategies with short-term goals; and managing digital media channels.

Responsibilities

• Build A / B and multivariate testing plans, user segmentation, and reporting processes.
• Manage the website content, including writing new content, creating new pages and functionality, implementing / maintaining / sunsetting plugins and bespoke code solutions, editing and auditing existing content, and removing outdated content.
• Increase visibility and recognition for the company’s brand.
• Accurately forecast and predict prospect and MQL growth.
• Build and manage a marketing budget and plan.
• Design content marketing strategies and set short-term goals.
• Manage digital media, including SEM, display, social, email, and affiliate channels.
• Develop Demand Generation tactics and implement Lead Conversion principles.
• Work within an innovative AI company with a clear career path.

Qualifications

About the client

Our client is a leading technology provider in waste management. They developed a patented system able to recognize all types of packaging material in real-time thanks to acoustic techniques combined with AI algorithms.

Details

Remote working 2 days a week. Salary : Fix + Bonus.

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