Brand Development Manager

6 days ago Be among the first 25 applicants

We power people’s progress.

At Preply, we’re all about creating life‑changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and remain motivated to keep growing. Our approach is human‑led, tech‑enabled – and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Reporting to the Chief of Brand, you’ll collaborate closely with cross‑functional marketing teams to execute integrated campaigns, efficiently driving company‑wide growth aligned with brand objectives.

Research Leadership & Strategy

Define and own the quantitative research roadmap for marketing and strategic projects, aligned with company‑wide priorities.

Lead large‑scale initiatives such as efficiency studies (exemple), brand health trackers, audience segmentation, category sizing and campaign effectiveness research.

Develop scalable frameworks for measuring brand equity, market positioning, and communication effectiveness.

Monitor market and category trends, delivering insights that guide product vision, brand strategy, and long‑term market fit.

Cross‑Functional Collaboration

Corporate Strategy : Deliver insights that support market prioritization, investment cases, and executive decision‑making.

PR & Communications : Partner with PR to craft data‑led stories that enhance Preply’s reputation and media visibility.

Product & UX Research : Partner closely with UX research teams to connect market‑level insights with user‑level behaviours, ensuring Preply’s product experience aligns with broader market opportunities.

Ensure research is embedded into campaign planning, investor narratives, and brand communications.

Communication & Influence

Translate complex research into clear, compelling insights for executives, marketers, and external stakeholders.

Deliver executive‑ready presentations and dashboards that inform strategy at C‑level and board discussions.

Act as Preply’s voice of quantitative insights in strategic forums, influencing how marketing and vision decisions are made.

Team & Vendor Management

Manage and mentor researchers / analysts, building a culture of excellence in quantitative methods.

Automate and apply AI‑powered tools to streamline research operations, accelerate insight generation, and improve data storytelling.

Oversee relationships with third‑party agencies and ensure high‑quality, cost‑effective delivery.

Set standards for methodology, data quality, and storytelling across internal and external research efforts.

What you need to succeed :

10+ years of experience in quantitative research, consumer insights, or marketing science, including team leadership.

Proven expertise in survey design, statistical modelling, segmentation, and experimental design.

Track record of influencing senior executives and shaping corporate / brand strategy through insights.

Strong experience managing research vendors and significant budgets.

Excellent communication and storytelling skills : ability to turn data into narratives that drive action.

Experience working in global, multicultural markets and with emerging tech trends (LLMs, AI, digital platforms).

Why you’ll love it at Preply :

Open, collaborative, dynamic and diverse culture

Generous monthly allowance for lessons on Preply.Com

Learning & Development budget, including time off for your self‑development

Competitive financial package with equity, leave allowance and health insurance

Access to free mental health support platforms

Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub

Access to Gympass‑partnered wellness and gym centres throughout Spain to promote and support well‑being and physical health

Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching

Our Principles

Care to change the world – We are passionate about our work and care deeply about its impact to be life changing.

We do it for learners – For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

Keep perfecting – To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

Now is the time – In a fast‑paced world, it matters how quickly we act. Now is the time to make great things happen.

Disciplined execution – What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

Dive deep – We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

Growth mindset – We proactively seek growth opportunities and believe today’s best performance becomes tomorrow’s starting point. We humbly embrace feedback and learn from setbacks.

Raise the bar – We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high‑performing teams that can make a real difference.

Challenge, disagree and commit – We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

One Preply – We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other’s progress.

Diversity, Equity, and Inclusion Preply.Com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed‑Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.

Seniority level

Director

Employment type

Full‑time

Job function

Research, Analyst, and Information Technology

Industries

Technology, Information and Internet

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