Crm Director - Hubspot (Remote, Europe)

TripleTen is a service that empowers individuals, regardless of their prior experience, to embark on the exciting and challenging journey of mastering tech professions.

Our mission is to ensure that every student has the opportunity to successfully master a new profession, find their purpose, and become a valuable member of the tech industry.

TripleTen is a remote first organization mirroring our students who complete our bootcamps in a remote environment.

In The Role

We’re looking for a CRM Director who can turn data into meaningful, personalized experiences. You’ll lead the strategy behind how we engage, nurture, and re-engage our users across multiple channels.

The ideal candidate combines strategic vision with hands-on execution : analytical enough to uncover insights in customer data, creative enough to turn them into compelling communications, and tech-savvy enough to leverage AI-driven personalization at scale. Your goal will be to guide more users from first interest to confident enrollment.

What you will do :

In your first 3 months, you’ll :

Optimize Current Processes : Audit and optimize our current CRM experiments (segmentation, data flows, automations across email, SMS, Conversica, and Retell AI) to uncover missed revenue opportunities.

Define CRM Success : Define and implement CRM success metrics directly tied to business goals, enrollments, re-engagements, and CAC.

Speed To Impact : Identify and execute the top 3 quick-win growth opportunities that can deliver measurable conversion improvement and contribute to reducing CAC within the first quarter.

Long Term Strategy : Build a long-term CRM roadmap with clearly prioritized hypotheses, projects, and automation backlog, ensuring the team’s efforts align with company goals.

Identify Team Structure : Define resource needs (team structure, tools) required to scale CRM impact.

12 Month Goals | You will reduce CAC and achieved a 30% lift in lead-to-enrollment conversion through the following focuses :

• Established a repeatable experimentation process that consistently drives double-digit improvements in lead-to-enrollment conversion rates.
• Implemented scalable, AI-driven personalization that improves engagement, reduces drop-offs, and boosts enrollment conversion by 30%.
• Built a clean, reliable CRM data infrastructure that ensures accurate event tracking and real-time insights for business decisions
• Run initial A / B tests (triggers, messaging, channel mix) to validate key hypotheses and establish a testing cadence for ongoing optimization.
• Lead and expand the CRM team to execute and iterate on experiments that continuously optimize the user journey.
• Created cross-functionally partnerships with content, product, and performance teams to deliver adaptive CRM experiences that improve lifetime value and retention.

What we can offer you :