Performance Specialist

Job Title : App Growth Specialist

We're an online marketing company with several casino brands targeting regulated markets such as the UK, Spain, and Canada. We're looking for an experienced App Marketing Specialist to join our team and lead the optimization and growth of our mobile app activity. This role is both strategic and hands-on and will play a critical part in improving tracking, performance, and user experience for our apps.

Support the marketing teams (PPC, Social, Media) in setting up and troubleshooting app tracking across Google, Facebook, and other acquisition channels.

Monitor and improve app ratings and reviews across Android and iOS stores, together with the brand reputation team

Manage iOS tracking challenges and help marketing teams make the most of campaigns despite iOS limitations.

Identify and promote underutilized Appsflyer features to improve campaign performance and measurement.

Perform competitive benchmarking and identify opportunities to enhance our app user experience, conversion, and retention.

Coordinate with the internal QA team on app testing and bug resolution.

Work with CRM teams to improve the retention from app users

Deep hands-on experience with Appsflyer : configuration, event mapping, partner setup, and reporting.

~ Solid understanding of Firebase and how it integrates with app marketing and analytics workflows.

~ Experience navigating iOS tracking limitations (SKAdNetwork, privacy thresholds) and implementing solutions for performance visibility.

~ Advanced understanding of performance campaigns using MMPs across Google App Campaigns, Facebook, DSPs and other traffic sources.

~ Proven track record in ASO : optimizing listings, keyword research, A / B testing, creative iteration.

~ ability to interpret data and derive actionable insights.