Senior Analyst - Bcg Vantage - Digital Marketing

Locations : Madrid | München | Paris

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Senior Analyst – BCG Vantage on our Topic Activation path within BCG's Marketing, Sales & Pricing Practice Area you will work in a growing global team, providing digital marketing expertise and insights whilst working together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You’ll serve as a thought partner and content expert to case teams and topic / sector leaders, helping structure and solve complex issues.

You will support commercialization efforts for the Marketing topic working, in conjunction with business leaders, through contributing analysis and insights to proposals, client workshops and marketing materials.

Additionally, as a Senior Analyst – BCG Vantage, you will contribute to developing intellectual property & assets for the business and assist in onboarding and training junior colleagues based on your topic / sector expertise.

YOU'RE GOOD AT

Solving client problems through formulating relevant research and / or analytical approaches in your area of expertise

Codifying knowledge and maintaining assets and tools for the topic / sector based on different client contexts

Communicating with senior stakeholders, in a credible and confident way

Working collaboratively and effectively in a group dynamic often virtual, proficient in agile ways of working

Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas

Ability to navigate complexity and ambiguity

What You'll Bring

• 2+ years of consulting experience in digital marketing required;

candidates with consulting experience preferred

4-6+ years of industry experience strongly preferred

Previous experience in a performance marketing team client-side or at a digital marketing agency, platform, or other relevant company required

ability to translate data into powerful insights for clients

Understanding of digital marketing ecosystem including Influencer marketing, channels, KPIs, and best-in-class strategies

Hands on experience with Google Ads / SA360, Meta, Amazon Ads, and / or DSP / DMP platforms

Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment

Bachelor's Degree required (advanced degree preferred)

Spanish requested in Spain, French for France, German for Germany

Who You'll Work With

As a Senior Analyst – BCG Vantage, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers.

BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting-edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations.

With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise.

Additional info

BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting-edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations.

With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise.

BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams.

Client Focus (Embedded Expertise) Integrates into client-facing teams to deliver direct client impact through expertise, know-how, and proprietary tools and assets

co-creates insights on industry trends and functional topics, proprietary data and tools, and teams to codify IP that all enables BCG to deliver excellent business value with its clients

works with qualitative and quantitative data, conducts research and provides synthesized results from sources including commercial data, public and open source, company and industry research, macro-economic, commodities and trade data

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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