CRM Operations Manager

We are looking for CRM Operations Manager to join a fast-paced marketing environment and take ownership of CRM execution across global B2B and B2C brands. This position focuses on building scalable, data-driven customer engagement journeys using leading CRM platforms and real-time event tracking systems.

The role is based in Valencia, Spain (relocation is supported by the company).

Responsibilities :

• Execute and continuously optimize lifecycle journeys, one-off campaigns, and automated flows via email, SMS, and push channels
• Monitor Kafka event data using Coralogix to detect and resolve data flow issues impacting CRM campaigns
• Build and maintain dynamic audience segments to enable highly personalized communication
• Collaborate with CRM, Product, and Data teams to align infrastructure, logic, and delivery
• Own QA, error monitoring, and platform testing to ensure flawless execution
• Support configuration of promotional logic and bonus mechanics based on deposit size, expiration, and wagering criteria
• Conduct regular audits of campaigns to ensure high deliverability, performance, and relevance
• Maintain an organized template and snippet library to streamline campaign creation
• Troubleshoot journey errors and collaborate with senior team members on resolution
• Contribute to performance tracking, A / B test reporting, and campaign analysis

Requirements :

What’s in it for you :

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