Festival & Consumer Specialist

Overview

The Festival & Consumer Specialist is a national role that focuses on the development, implementation and cultivation of the brand image and the increase of the share of mind in the On Premise environment. Is a strong collaborator, interfacing with all key stakeholders to maximize impact and leverage image building and consumption driving initiatives. Also trains the On Premise team in all new industry marketing tools and concepts, ensuring increased availability, visibility and activation at the POS. Is a key contributor to the annual On Premise Marketing business plan, deriving actionable insights and developing strategies and tactics.

Responsibilities

• Living the Red Bull Culture and Company Values : Create “kindred spirits”; Act as a role model; Have a can-do attitude and talk about opportunities instead of challenges; Be an active ambassador for the Red Bull brand and product
• Responsible for executing and adapting the international consumer marketing guidelines according to the market needs
• Engage Consumers with the Red Bull brand via consumer activation
• Strategy and Execution of Consumer Events

Knowledge and Expertise

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull España, S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.

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