Sr Mgr, Paid Digital Marketing EMEA

Date Posted : Country :

Spain

Location :

Golfo De SalónicaMADRID Spain

Moving people. Shaping the future.

At Otis we take pride in leading the industry we founded.

We are the leader in elevators escalators and moving walkways. We need a talented Strategy & Planning professional who is ready to help us deliver on our commitments today, plan our strategy for the future and leave their fingerprints on the organization for years to come!

Role Overview

We are seeking a highly skilled and experienced Senior Manager of Paid Digital Marketing for EMEA (M / F) to join our Team.

As the Senior Manager of Paid Digital Marketing for EMEA you will be responsible for planning, executing and optimizing paid media campaigns to drive brand awareness, lead generation and pipeline growth.

You will collaborate with product marketing and operating unit field marketers and sales leaders to ensure campaigns align with business objectives and deliver measurable ROI.

As an integral part of the Global Marketing Center of Excellence (COE) spearheading innovative paid media strategies that drive demand generation and maximize sales revenue for Otis diverse range of products and services across EMEA. Your expertise will span all paid media channels including search, social, video and programmatic / display ensuring a cohesive and cutting-edge approach. Reporting directly to the Senior Director of Global Digital Marketing this position offers the flexibility of remote work with the requirement of being based in Europe.

In this strategic role you will leverage advanced data analytics to optimize campaign performance and deliver data-driven insights that inform decision-making. Your ability to integrate marketing efforts across channels will create a seamless brand experience resonating with target audiences and fostering engagement while filling the sales funnel for the EMEA Operating Unit.

Collaborating closely with cross-functional teams you will mentor and lead junior marketers fostering a culture of creativity and adaptability within a fast-paced environment. Your adeptness at managing budgets will ensure the highest ROI. Concurrently you will maintain strict compliance with data privacy regulations such as GDPR as required in EMEA.

Essential Responsibilities

Paid Search

Manage review and perform daily account activities associated with Google AdWords, Yahoo Bing and other search platforms. Where applicable maintain relationship / oversight of agency managed accounts.

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.

Manage the creation of keyword lists and creative copy in conjunction with regions for translations where applicable.

Provide recommendations and execute strategies for campaign structuring, ad groups, extensions, targeting and other facets of paid search in accordance with campaign goals.

Keep pace with search engine and PPC industry trends and development including changing privacy requirements and new vendors / innovations.

Paid Social / Display etc.

Own the end-to-end management and deliverables of specified paid social, video, display and programmatic platforms (Meta, WhatsApp, LinkedIn, YouTube etc) from implementation to optimization ensuring its delivery to time, budget & quality standards. Where applicable maintain relationship / oversight of agency managed accounts.

Ensure proper campaign target audiences, test & learn strategies. Advise on creative best practices.

Partner with WHQ Communications team to ensure organic campaign alignment.

Other General Responsibilities

Build forecasts & media plans for global plans including budget proposals wins and ROI across all media channels as requested by COE member recommendations based on business objectives.

Validate invoicing report on financial accruals and provide regional chargebacks on a monthly basis.

Partner with DM Ops to tag landing pages appropriately for analytics utilize UTM codes as necessary and be mindful of SEO on-page strategies.

What you will need to be successful

Experience & Qualifications

Bachelors degree in a business-related field or equivalent experience

5-7 years of experience in a similar environment or in an agency role

Significant hands‐on experience managing & expert level proficiency in paid advertising campaigns focused on lead / demand generation

Proficiency in Google Ads, Meta Ads etc. & any certifications preferred

Analytic reasoning and superior data analysis – ability to aggregate data and systematically apply the data to resolve business problems

Proven track record of engaging with cross functional stakeholders

Prior experience managing people preferred

Demonstrated knowledge of B2B business and industrials / construction industry and / or specific knowledge of elevator and escalator industry preferred; B2B experience at a minimum.

Knowledge of SEO / GEO principles and their integration with paid marketing efforts

Knowledge of email marketing, lead generation and other digital marketing methods that complement the overall marketing plan strategy

Excellent project management skills managing multiple projects simultaneously with tight deadlines, strong organization skills and attention to detail

Problem‐solving skills – ability to think critically and creatively for technical issue resolutions.

Key Performance Indicators

Budget / ROI

Drive growth in the % of orders via marketing campaigns

Drive growth in the # of qualified leads generated by region

Customer engagement (impressions, CTR, on‐site conversation rate, quality score etc.)

Stakeholders

EMEA OU sales teams

Global Sales & Marketing COEs (including Digital Marketing / Operations)

Global Marketing Communications COE

Global Product Management Team

What can we offer you

The chance to work for an industry leading company and a global brand.

A culture that encourages innovation and appreciates our talent is the key to our success.

Competitive compensation package.

Growth opportunities in a multinational environment.

Be a part of a global organization that will challenge you!

Apply today

• Join us and build whats next!

Company Overview

Otis is the world leader in elevator and escalator manufacturing, installation and service. We move 2 billion people daily and maintain approximately 2.2 million customer units worldwide, the industry's largest service portfolio. Our products are seen in iconic landmarks such as the Eiffel Tower, Empire State Building, Burj Khalifa and Petronas Twin Towers. With 69,000 employees spanning engineering, technology, sales, operations and factory units, we serve customers across more than 200 countries.

We're a diverse, global team driven by innovation, stewardship, ethics and quality. Our values focus on Safety, Ethics and Quality – the Three Absolutes – guiding everything we do.

Today's focus is on people. We put passengers, customers and colleagues at the center of everything we do.

Equal Opportunity Statement

Otis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status according to applicable law. To request an accommodation due to a special need or disability, please contact us at accommodations@otis.com .

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