Developer Advocate

DR

We’re hiring aSenior Developer Advocate to grow the Haystack community and bring deepset’s LLM products and support to more developers and organizations. You’ll work closely on DevRel strategy across the developer journey by leveraging community feedback, data and insight to create strategies and resources to educate, engage, and drive adoption of Haystack, from beginner to advanced levels. The Haystack community is home to thousands of organizations and is growing fast.You’ll help shape it by connecting with developers, sharing knowledge, and making AI more accessible through open source and commercial tools.

Requirements

5+ years as a Developer Advocate, Growth Engineer, or Software Engineer, with hands-on experience building out methodical developer journeys that result in increased adoption and maturity

Practical experience in Python development and code maintenance, applied within the context of Haystack projects."

Proven success managing the community-to-customer lifecycle across open-source and commercial products

Skilled in using data, analytics, and automation to create and personalize developer adoption paths across technical content (site, tutorials, blogs, videos, docs), while supporting engagements at developer events

Experience leading and engaging online developer communities across platforms like Github, Twitter, Discord, Stack Overflow, Reddit, and YouTube

Data-driven mindset with a strong ability to connect goals to outcomes through strategy, programs and tactics

Comfortable turning developer and market insights into onboarding journey optimizations as well as product and roadmap feedback

Active contributor to open-source communities, with a passion for collaboration and knowledge sharing

Willing to travel for meetups, conferences, and community events

Benefits

• Remote-first setup with flexible hours & tech of your choice
• 30 days vacation + extra days for family sick leave
• Competitive salary & stock options for every team member
• Monthly sports & mental health support allowance with Oliva
• Annual learning & development budget
• Monthly team socials & in-person meetups
• Dog-friendly Berlin HQ

Why deepset

At deepset, we’re on a mission to make custom AI solutions in production accessible to every organization. WithHaystack, thousands of developers build advanced LLM agents and applications every day. OurHaystack Enterprise offering adds enterprise support, while ourAI Platform helps organizations solve next order challenges in testing, governance, and scaling. We’re remote-first, flexible, and built on a culture of trust, innovation, and ownership. You’ll collaborate with top-tier tech talent, tackle meaningful challenges, and help transform sophisticated AI into developer journeys and experiences that are personalized and powerful to support increased understanding, adoption, and success.

Nice to have

Direct experience working with Haystack, or open-source experience

Background and understanding in AI, LLMs, NLP, and developer tooling

Hands-on experience with data and insight to drive business goals using developer community analytics, technical SEO, content performance analysis, and qualitative feedback

Strong personal presence on developer platforms (e.G. GitHub, Twitter, Stack Overflow, Reddit, Discord)

What you will do

Leveraging data analytics and community feedback, you will grow Haystack adoption across the developer journey and strengthen the community-to-customer relationship path, meeting users where they are

Drive execution for key evolutions and data-driven automations of the digital Haystack properties and presences, while supporting in-person interactions at events, conferences, and meetups across Europe and beyond.

Help build and lead the organization of technical content and topics across docs, tutorials, blog, website, and social channels, engaging AI engineers and leaders

Launch new community programs, meetups, events, and user groups to advance developer success stage-by-stage from awareness to exploration, building, and deployment

Develop and shape content experiences across formats (explainers, tutorials, videos, social, user-generated content) to drive digital engagement, developer relationships, and advancement

Synthesize developer and market feedback into actionable input for developer onboarding and product roadmap

Partner cross-functionally with engineering, marketing, and sales to align on quantified goals

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