Senior Product Manager, Personalization Foundations
HappeningMadrid, Comunidad de Madrid, EspañaHace más de 30 días
Descripción del trabajoBuild the system and experience, not just the features — structuring personalization layers that can scale with our machine learning, targeting, and segmentation capabilities. Deep collaboration & partnerships Partner with engineering to modularize our surfaces and decouple the personalization engine from front-end logic. Impact to the game (users & our business) Modular homepage layout that enables targeting, testing, and personalization Dynamic onboarding journey based on user preferences and market context Real-time cross-sell triggers based on session behavior or ML inputs Personalization slot framework and prioritization model across verticals Experience owning complex user-facing products (e.g. homepage, onboarding, growth journeys, personalization systems) Clear product thinker who can go from messy stakeholder inputs to focused product bets Demonstrated ability to lead high-stakes cross-functional initiatives Able to manage and align across CRM, Sports, Casino, Data, Design, and Engineering orgs Skilled at structuring trade-offs, building alignment through data, and navigating organizational complexity Strong storyteller — you can sell a vision and convert skeptics into advocates Experience in personalization, targeting, segmentation, or dynamic content systems Deep understanding of growth metrics like activation, retention, NGR, engagement, LTV Comfortable building products that serve both short-term performance and long-term scale Experience working with engineers to ship modular, scalable experiences Understands the lifecycle of integrating ML / targeting logic into surfaces Experience in gaming, entertainment, sports betting, or marketplaces Experience with A / B testing, experimentation platforms, or personalization engines Familiarity with React-based frontends, targeting APIs, or growth engineering principles Mid-Senior level Full-time Product Management and Marketing Technology, Information and Internet
Senior Product Manager, Personalization Foundations
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Overview
We’re hiring a Product Manager to lead Personalization Foundations — a new squad at the core of Superbet’s next stage of growth.
What You’ll Own
- Full ownership of Personalized Experiences
End-to-end ownership of Homepage, Onboarding, and Cross-Sell surfaces — including backlog, roadmap, experimentation, and stakeholder alignment.
Work across teams (Growth, Sports, Casino, CRM, Data, HAL, Design) to create and evolve the personalization model — from first touch to long-term engagement.
Define and own KPIs like activation, FTD rate, engagement, retention, cross-product conversion, and surface performance (CTR, session depth).
Example Experiences You Will Lead
What We’re Looking For
Product Leadership
Stakeholder Mastery
Growth & Personalization Mindset
Execution & Technical Fluency
Bonus
Seniority level
Employment type
Job function
Industries
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Senior Product Manager • Madrid, Comunidad de Madrid, España
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