CRM Specialist / Consultant

About Globant GUT

Globant GUT is Globant's creative, digital marketing, advertising, and media studio. We combine creativity, data, and technology to orchestrate AI-powered marketing strategies that drive real business impact for our clients.

We are looking for a CRM & Automation Analyst with strong expertise in Braze and a strategic mindset to design, execute, and optimize large-scale automated communication programs.

What you'll do

• Design, build, and optimize automated journeys and multichannel campaigns (email, push, in-app, SMS, in-browser, etc.) using Braze.
• Analyze behavioral, engagement, and conversion data to generate actionable insights and identify opportunities for improvement.
• Define and manage advanced audience segmentation and personalization logic (attributes, events, Liquid tags, Connected Content).
• Collaborate closely with strategy, data, creative, and tech teams to develop and execute integrated CRM campaigns & strategies.
• Implement A / B testing and preferred-channel tests to optimize performance and user experience.
• Produce performance reports and insights to guide decision-making and demonstrate impact.
• Ensure adherence to marketing automation best practices, deliverability standards, and compliance (consent, privacy, opt-ins).

What will help you succeed

Requirements

Nice to have

Go ahead and apply!

At Globant Gut, we promote inclusion and diversity, regardless of race, religion, culture, gender, sexual orientation, gender identity, gender expression, physical condition, socioeconomic status, or disabilities.