Product Marketing Manager

Product Marketing Manager

Join to apply for the Product Marketing Manager role at Tastewise .

Passionate about food? Eager to join a dynamic SaaS startup shaping the food and beverage industry? Tastewise is just the place for you.

Tastewise : The GenAI-powered consumer data platform revolutionizing product strategies and driving success for major brands like Nestle, Pepsi, and Campbell’s. With insights from billions of data points, we empower our clients to create, market, and sell their products faster and more successfully.

Join this $10 trillion industry, where creativity and an entrepreneurial mindset drive daily success and reach the homes of billions of people in an industry where change isn't just a recipe but a way of life.

Let's shape the future of food together.

About the role

We are looking for someone who is passionate about understanding consumers and product marketing, with strong skills in analyzing, initiating, and applying user knowledge to product creation. This individual should be eager to lead the industry revolution with AI and drive transformation in work processes.

Responsibilities

• Deeply understand the product—its features, technical capabilities, use cases, and customer value, becoming the go-to expert for internal teams.
• Translate technical functionality into clear, benefit-driven messaging that resonates across audiences, from buyers to end users.
• Own product positioning and messaging frameworks, tailoring value propositions by segment, persona, and market context.
• Actively support the sales process by joining strategic customer calls, helping to articulate product value, address objections, and accelerate deal velocity.
• Collaborate cross-functionally with product, sales, and GTM teams to align on roadmap priorities, launch timing, and customer value delivery.
• Create and maintain high-impact enablement assets, including sales decks, one-pagers, battlecards, product briefs, and internal FAQs.
• Enable internal teams through structured training on product capabilities, use cases, and competitive differentiation.
• Conduct ongoing market and competitor analysis to identify product gaps, technical differentiators, and opportunities for positioning refinement.
• Lead go-to-market strategy for new products and features, including messaging rollout, launch toolkits, and post-launch performance tracking.

Requirements

Equal Opportunity Statement

Tastewise is an equal opportunity employer and is committed to fostering a diverse and inclusive workplace. We encourage individuals of all backgrounds to apply, regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, veteran status, or any other characteristic protected by federal, state, or local law. We are dedicated to providing reasonable accommodations to individuals with disabilities throughout the hiring process. If you require an accommodation, please contact

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet

Location

Madrid, Community of Madrid, Spain

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