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Games Marketing Lead

Games Marketing Lead

Yodo1 Games, , Spain, España
Hace 21 días
Descripción del trabajo

Overview

Join to apply for the Games Marketing Lead role at Yodo1 Games.

You will :

  • Build our global marketing strategy for PC and mobile games, owning the vision from initial launches through long-term growth.

What We Believe | How We Work

We believe in the future and power of the mobile gaming industry and that everyone deserves an equal opportunity to build a life they love through games—from anywhere in the world.

We believe you know when and where you do your best work. We are fully remote by design and we WFA : Work From Anywhere. We don’t impose hours or limit time off.

We are driven by performance and we experiment often. We care about impact, not titles.

You Must Have

  • 5+ years of experience in games marketing with proven success in PC and / or mobile games (experience in both is highly desirable).
  • Track record of launching and sustaining at least one successful title globally for 2+ years.
  • Broad expertise across marketing disciplines : brand, community, PR / communications, partnerships, and user acquisition.
  • Strong knowledge of gaming audiences, player lifecycles, and monetization models (F2P, subscription, premium, live ops).
  • Demonstrated ability to build and lead high-performing teams.

    • You Might Have

  • Experience with console titles in addition to PC / mobile.
  • Background in community-driven marketing (influencers, esports, streaming, social activations).
  • Familiarity with global go-to-market campaigns and regional market strategies.
  • Experience sustaining long-lived games (MMOs, strategy, RPGs, or other multi-year performers).

    • What We Expect

  • You will lead the creation and execution of marketing strategies for PC and mobile games, covering brand, community, PR, partnerships, and performance marketing.
  • Drive launches & updates : oversee high-impact marketing campaigns for new game releases and major updates, ensuring strong awareness, engagement, and adoption.
  • Sustain long-term success : develop marketing programs that maintain visibility, grow player communities, and extend the lifecycle of games over multi-year spans.
  • Shape and evolve the positioning, messaging, and creative direction of each title, ensuring campaigns resonate with global gaming audiences.
  • Partner with community and social teams to foster vibrant, loyal player communities and amplify word-of-mouth.
  • Oversee Growth & UA : provide direction for user acquisition and paid campaigns as part of broader integrated marketing strategies.
  • Lead & inspire a multidisciplinary marketing team, fostering collaboration and innovation.
  • Use insights from analytics, attribution, and player behavior to optimize campaigns and ensure measurable results.

    • What We Offer

  • Compensation based on qualifications, experience, and fit for the role, with an allowance to purchase your own device or equipment and an annual bonus program.
  • Growth : an environment to try, fail, learn fast, and make an impact while accelerating your career, with a path to pitch ideas to management.
  • WFA : Work from anywhere in the world, travel when and where you like, paid in your currency, flexible hours, and unlimited unpaid time off.
  • Community : work with a diverse team across six continents and 30+ countries.

    • Seniority level

  • Mid-Senior level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • Industries

  • Computer Games

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    Marketing Lead • , , Spain, España