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Campaign Manager | Digital Account Manager

Campaign Manager | Digital Account Manager

LewisMadrid, Comunidad de Madrid, España
Hace 13 días
Descripción del trabajo

Key responsibilities and tasks

Client Management

  • Maintains a consultative relationship with the client, acting as the key contact for all marketing and communications services
  • Assists the team with the management of client accounts and projects
  • Offers thoughtful advice and recommendations to clients and team regarding digital tactics and online opportunities
  • Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital services; including paid activity and creative
  • Supports relationships with clients, establishing self and LEWIS as an invaluable longterm partner for digital communications services
  • Responsible for maintaining excellent client communication; defining deadlines and service agreements whilst ensuring these are met consistently by the team
  • Participates in the business development process by supporting with pitch preparation and research
  • Assists with pricing and selling projects
  • Maximises opportunities and outreach to external brands, as well as existing and past contacts, to build new business leads

Digital / Social media

  • Takes part in the de analysis of customer communication needs to establish specific digital actions and objective KPIs.
  • Intensively monitors the implementation of customer communication actions in the selected digital environments. Worries about fulfilling timings according to the defined strategy.
  • Works with the creative content, graphic or development team with the aim of obtaining integrated campaigns and value proposals for current and potential clients. It is responsible of supporting and supplying the team with the client material necessary for the proper development of the campaigns.
  • Performs timely and updated monitoring of the metrics obtained in the campaign performance. Reports any eventuality and establishes a first layer of analysis.
  • Is responsible for reporting in time to the client all the actions performed, knowing and understanding the metrics obtained and knowing how to contextualize them.
  • Ensures that the quality objectives established by TEAM LEWIS are met in any deliverable to the customer and ensure that this material meets the customer's needs.
  • Team working and development

  • Ensures personal and deliverable client objectives are met on an on-going basis
  • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
  • Escalates general new business requests to appropriate team members
  • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development
  • Sets individual objectives on a daily, weekly, monthly and quarterly basis
  • Line manages junior account team members, including coaching, supervision and assessment
  • Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge
  • Reporting and analysis

  • Ensures that all activity and results are reported back to the client, providing insight and analysis across all aspects of the account
  • Communicates account performance internally at account reviews and provides strategic advice to the client based on measurable analytics
  • Monitors and reports back on account KPIs and ensures accurate reporting by junior team members
  • Provides reports to the senior management team on request
  • General

  • Supports the TEAM LEWIS digital and account servicing team on ad hoc initiatives and projects
  • Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values and work
  • Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
  • Contributes and supports the continuous improvement of systems, practices and policies
  • About you

  • Minimum 4 years of digital experience, ideally in an agency environment
  • Strong understanding of the digital / social industry and related platforms
  • A persuasive and convincing writing style
  • Ability to interact confidently with clients at a senior level
  • Ability to troubleshoot team and client problem areas – and suggest a remedial course of action
  • Creative thinking and an open minded approach
  • Excellent time management skills
  • Proven competency in managing a varied workload
  • Advanced level of Spanish andEnglish
  • #J-18808-Ljbffr

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