Senior Events Director

This role focuses on overseeing the planning and execution of large-scale live, hybrid, and digital events across international markets, with an emphasis on consumer-facing and cultural experiences. Responsibilities include overseeing logistics, production, staffing, vendor management, and partner integrations, while ensuring events deliver measurable value and reflect brand standards. The role involves working with cross-functional teams, managing budgets, and driving innovative audience experiences, requiring strong team management, organizational, and creative skills.

Responsibilities

• Define and execute the global events and experiential strategy in alignment with brand and business goals.
• Oversee planning and delivery of large-scale events across multiple formats, including live shows, audience activations, cultural gatherings, and digital / hybrid experiences.
• Partner with internal creative, content, and marketing teams to design engaging storylines and interactive experiences that extend before, during, and after events.
• Manage sponsor and partner integrations, ensuring they are authentic, impactful, and drive ROI.
• Innovate with new event formats, interactive technologies, and immersive experiences that keep audiences engaged.
• Guide, mentor, and scale a high-performing events team while building strong partnerships across departments.
• Own budgets, vendor relationships, and resource allocation; deliver on time and on budget.
• Establish KPIs (attendance, satisfaction, ROI, reach), evaluate performance, and continuously improve.

Qualifications

Seniority level

Employment type

Job function

Industries

European Union relocation and travel considerations may apply per role requirements.

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