Associate Director, Field Business Lead

Overview The Associate Director, Field Business Lead, Iberia is a is a hybrid role between Sales (70%) and Marketing (30%) and will be responsible to develop and execute local brand plans and tactical plans in Iberia (Spain 90% / Portugal 10%) with focus on driving the overall management of selected Alnylam products.

Acting as field-based expert, this person is the primary customer facing Alnylam person responsible for the sales performance in Spain and Portugal.

The role will be the primary interface with the Global Rare Marketing team and has important matrix interactions in the country. This person will ensure excellent alignment and communications from Iberia to the Global team and help ensure that the regional team has the necessary insights regarding local country dynamics.

The role reports to Senior Director, West International Cluster Head for Rare Disease Business Unit.

The position is based in Spain, preferably in Madrid.

Key Responsibilities Leads the building of local strategic brand plans and tactical plans

Manages the implementation of local tactical plans (e.g. local marketing material, congresses, educational events, promotional events, customer outreach etc.)

Develops Tactical Plan in line with Global Rare strategy in partnership with Cluster Head and Iberia Medical Lead.

Performs detailed analysis of the assigned territory to identify, assess, and develop relevant centers for diagnosis and treatment.

Builds sustainable relationships with healthcare stakeholders and functions as the main partner for key customers in Iberia.

Represents Alnylam at local and national events and congresses

Ensures a best-in-class working relationship with cross-functional colleagues

Takes responsibility to coordinate local sales training activities

Ensures detailed tracking of agreed KPIs to allow early course correction and ensure execution of key tactics

Provides high quality input to local market access activities

Ensures high quality revenue and volume forecasting and brand investment deployment

Contributes to the development of the European strategic plan and annual tactical plans.

Develops and implements innovative, multichannel marketing strategies and tactics, including the planning and tracking of commercial investment

In close collaboration with the regional product teams, ensures deep local market and stakeholder insights to inform local tailoring of the strategy and tactics and to help inform the global / regional strategy

Supports customer qualification process

Conducts all activities to highest ethical standards in accordance with country code of practice and local Laws and regulations

Qualifications Solid track record in brand management, key