Growth Marketing Manager B2c, Hibrido

Growth Marketing Manager B2CPerfil buscado (Hombre / Mujer) Define and execute a B2C-focused growth strategy that drives user acquisition, engagement, and retention. Scale user acquisition through marketing channels : SEO, SEM, ASO and other relevant channels. Own and track key B2C growth metrics, including CAC, LTV, churn, retention, and activation rates. Manage marketing agencies. Develop data-driven segmentation strategies to improve targeting, engagement, and retention. Establish a strong and consistent brand identity with the target audience. Growth Marketing Manager for a tech services start-up Professional development A successful Growth Marketing Manager should have : 4+ years of experience in growth marketing for B2C digital products. Proven expertise in acquisition, conversion optimization, and retention strategies for consumer-facing apps, marketplaces, or digital products. Deep experience in SEO, SEM, paid social, lifecycle marketing, and funnel optimization. Strong data-driven mindset, with experience in cohort analysis, CAC / LTV modeling, and performance tracking. Experience designing and executing SEO strategies. Hands-on experience with Google Analytics, Meta Ads Manager, CRM systems, and marketing automation tools. Experience in freemium models, subscription-based services, or high-velocity digital products is a huge plus. Fluency in Spanish and English (both written and spoken). Tech services start-up Competitive salary in the range of 45.000 EUR to 55.000 EUR per year. Opportunity to work in Madrid, a vibrant and culturally rich city. Professional growth and development opportunities within the business services industry. Collaborative work environment in the digital department. Access to innovative tools and resources to excel in your role. Hybrid work model marketing, SEO, SEM, ASO, Google Analytics, Meta Ads