Digital Communications Strategist

Job Description

The Digital PR Specialist is responsible for planning and executing creative digital PR campaigns that align with brand and SEO objectives. This includes adapting and localizing campaigns for various markets, coordinating with external agencies, writing compelling content, collaborating with designers and data analysts, supporting corporate communications, and building strong relationships with journalists and media outlets.

The ideal candidate should have at least 2 years of experience in Digital PR, with a proven track record of supporting SEO growth through earned media. Native-level German and English or Spanish language skills are also essential, as well as a deep understanding of the PR landscape and the ability to identify newsworthy content.

Key Responsibilities

• Develop and implement strategic digital PR campaigns that meet brand and SEO goals.
• Collaborate with cross-functional teams to adapt and localize campaigns for specific markets.
• Manage relationships with external agencies and vendors to ensure smooth campaign execution.
• Create high-quality, SEO-optimized content such as press releases, articles, and reports.
• Work closely with designers, content creators, and data analysts to produce engaging assets.
• Support corporate communications initiatives, including acquisitions, funding announcements, and awards.
• Establish and maintain strong relationships with journalists and media outlets.
• Pitch newsworthy stories and content to secure high-quality media coverage and backlinks.
• Monitor trending news and events to provide timely brand commentary.
• Track and analyze campaign performance using key metrics.

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