digital marketing manager in hospitality

Описание

Duetto is a Revenue and Profit Operating System for the global hospitality industry. It is a PE-backed SaaS business serving hotels, casinos, and hospitality groups worldwide.

Задачи

• Design strategic frameworks for global multi-channel digital campaigns across paid search, paid social, display, email, and content syndication
• Make commercial trade-off decisions, analyze performance, identify diminishing returns, and reallocate spend and effort
• Define campaign architectures across awareness, lead generation, nurture, conversion, and customer expansion
• Brief the Content and Creative team on campaign asset needs and strategic direction
• Design and execute digital ABM campaign strategies for named accounts and account segments
• Architect multi-touch ABM plays across paid media, personalized content, email sequences, and retargeting
• Stay current on ABM tactics, platforms, and approaches, and recommend what Duetto should adopt, test, or stop
• Define account-level ABM measurement frameworks and use insights to reshape strategy
• Design and optimize nurture strategies across acquisition and expansion
• Define campaign strategies for customer upsell, cross-sell, and adoption
• Prioritize conversion optimization efforts based on commercial impact
• Own campaign and channel performance analysis and provide strategic recommendations
• Define adaptations of global campaign strategies for local markets
• Provide strategic performance analysis by territory for regional teams and leadership
• Identify gaps and improvement opportunities in the marketing technology stack
• Recommend improvements to integration between campaign platforms, CRM, and lead routing systems
• Ensure campaign infrastructure supports the Growth Marketing team's strategic goals
• Champion clean data practices and campaign hygiene
• Use AI for audience research, competitive analysis, performance modeling, and scenario planning
• Test AI-driven approaches, share results, and help the Growth Marketing team adopt AI in daily work.

Требования

• 5+ Years of experience in digital marketing, growth marketing, or marketing operations
• Demonstrable experience designing and owning digital ABM campaign strategies
• Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication
• Experience designing campaigns across acquisition and customer expansion
• Experience with HubSpot, Salesforce, Google Analytics, and programmatic or ABM tools
• Strong campaign strategy, audience strategy, and channel strategy skills
• Ability to interpret performance data and make strategic recommendations
• Commercial mindset focused on pipeline and revenue outcomes
• Ability to present strategic recommendations and brief creative teams clearly
• Proactive approach to digital marketing trends and strategic recommendations
• Ability to manage multiple campaign strategies across channels, regions, and commercial objectives
• Nice to have: Background in B2B SaaS.

Условия

No conditions specified

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