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Enfint
digital marketing manager in hospitalityEnfint • Barcelona, Cataluña, Spain
digital marketing manager in hospitality

digital marketing manager in hospitality

Enfint • Barcelona, Cataluña, Spain
Hace 5 días
Descripción del trabajo

Описание

Duetto is a Revenue and Profit Operating System for the global hospitality industry. It is a PE-backed SaaS business serving hotels, casinos, and hospitality groups worldwide.

Задачи

  • Design strategic frameworks for global multi-channel digital campaigns across paid search, paid social, display, email, and content syndication
  • Make commercial trade-off decisions, analyze performance, identify diminishing returns, and reallocate spend and effort
  • Define campaign architectures across awareness, lead generation, nurture, conversion, and customer expansion
  • Brief the Content and Creative team on campaign asset needs and strategic direction
  • Design and execute digital ABM campaign strategies for named accounts and account segments
  • Architect multi-touch ABM plays across paid media, personalized content, email sequences, and retargeting
  • Stay current on ABM tactics, platforms, and approaches, and recommend what Duetto should adopt, test, or stop
  • Define account-level ABM measurement frameworks and use insights to reshape strategy
  • Design and optimize nurture strategies across acquisition and expansion
  • Define campaign strategies for customer upsell, cross-sell, and adoption
  • Prioritize conversion optimization efforts based on commercial impact
  • Own campaign and channel performance analysis and provide strategic recommendations
  • Define adaptations of global campaign strategies for local markets
  • Provide strategic performance analysis by territory for regional teams and leadership
  • Identify gaps and improvement opportunities in the marketing technology stack
  • Recommend improvements to integration between campaign platforms, CRM, and lead routing systems
  • Ensure campaign infrastructure supports the Growth Marketing team's strategic goals
  • Champion clean data practices and campaign hygiene
  • Use AI for audience research, competitive analysis, performance modeling, and scenario planning
  • Test AI-driven approaches, share results, and help the Growth Marketing team adopt AI in daily work.

Требования

  • 5+ Years of experience in digital marketing, growth marketing, or marketing operations
  • Demonstrable experience designing and owning digital ABM campaign strategies
  • Proven ability to make commercial trade-off decisions across paid media, email, nurture, and content syndication
  • Experience designing campaigns across acquisition and customer expansion
  • Experience with HubSpot, Salesforce, Google Analytics, and programmatic or ABM tools
  • Strong campaign strategy, audience strategy, and channel strategy skills
  • Ability to interpret performance data and make strategic recommendations
  • Commercial mindset focused on pipeline and revenue outcomes
  • Ability to present strategic recommendations and brief creative teams clearly
  • Proactive approach to digital marketing trends and strategic recommendations
  • Ability to manage multiple campaign strategies across channels, regions, and commercial objectives
  • Nice to have: Background in B2B SaaS.

Условия

No conditions specified

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Digital marketing manager in hospitality • Barcelona, Cataluña, Spain