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ID Finance
Growth Marketing ManagerID Finance • Barcelona, Cataluña, Spain
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Growth Marketing Manager

Growth Marketing Manager

ID Finance • Barcelona, Cataluña, Spain
Hace 16 horas
Descripción del trabajo

We are looking for a data-driven and strategic Growth Marketing Manager (BNPL Product) to drive growth and optimize performance across our B2C acquisition channels for our BNPL / Shopping Card product. This role sits at the intersection of product, marketing, and business.


Lea atentamente toda la información sobre esta oportunidad y luego utilice el botón de solicitud de abajo para enviar su CV y su candidatura.

With a strong focus on new customer acquisition, growth, improving conversion, launching new features, and maximizing the impact of our B2C value proposition in the market.

PRIMARY RESPONSIBILITIES

  • Drive Go-To-Market strategies: Define audience segmentation, value proposition, positioning, and messaging to successfully launch new products and features within the merchant ecosystem
  • Own merchant conversion performance: Identify opportunities to improve conversion rates across the funnel (from user acquisition to checkout completion) and implement data-driven initiatives to maximize results
  • Lead growth-focused campaigns: Design and execute campaigns aimed at increasing adoption, engagement, and revenue across key merchants and verticals
  • Optimize the merchant journey: Analyze user behavior and merchant performance to identify friction points and improve the end-to-end customer experience
  • Collaborate cross-functionally: Work closely with Product, Sales, Risk, and Marketing teams, as well as external partners and agencies, to ensure seamless execution of initiatives
  • Leverage data and insights: Conduct research and performance analysis to understand customer needs, validate strategies, and stay ahead of market and competitor trends
  • Ensure brand and messaging consistency: Maintain a clear and compelling brand narrative aligned with business objectives across all merchant touchpoints

KNOWLEDGE & SKILLS

  • Knowledge in paid media campaigns in BNPL industry
  • Strong understanding of conversion funnels, performance marketing, and merchant ecosystems
  • Analytical mindset with the ability to turn data into actionable insights
  • Proven ability to launch products/features and drive adoption
  • Excellent communication and stakeholder management skills
  • Experience working in cross-functional and fast-paced environments xghoner

PREFERRED QUALIFICATIONS & EXPERIENCE

  • Experience in BNPL, payments, or merchant acquiring
  • Familiarity with A/B testing, CRO, and user journey optimization
  • Background in working with international markets or multiple verticals

BENEFITS

  • Private health and dental insurance
  • Freedom to work from home two days a week
  • Kitchen with free coffee and fruit each Monday, Wednesday and Friday and snacks
  • Team building activities and work in an international and passionate environment

Don’t miss the opportunity to be part of a company that values innovation and talent!

Join us and take your career to the next level


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Growth Marketing Manager • Barcelona, Cataluña, Spain