Senior Product Manager - Martech - Preply

As Senior Product Manager for MarTech Scale, you will lead platform and product efforts that scale Preply’s marketing channels through automation, AI, and data-driven decisions. You’ll partner with engineering, data, and marketing to deliver multi-channel solutions and open new acquisition avenues at global scale. You’ll own end-to-end product lifecycle, from vision to launch to impact, shaping how marketing technology enables growth. This role offers high visibility and the opportunity to influence Preply’s strategy in a fast-paced, AI-enabled learning marketplace.

• Scale paid acquisition channels by building automated, data-driven products for SEM, Display, Affiliates, and emerging channels
• Own the SEM platform from discovery to bidding, structure, and ad copy generation, driving always-on optimization
• Develop creative automation for Display across languages/regions and automate channel management for Display and Affiliates
• Collaborate with channel owners to identify leverage points and turn them into repeatable products
• Explore new acquisition channels (e.G., OpenAI Apps) to stay ahead of competitors
• Lead AI-powered organic/AI Search with a scalable page-creation engine and SEO for AI-first rankings
• Shape content and structure for AI Search while evolving the page-creation engine to align with evolving search behavior
• Own landing pages and the homepage;
  optimize top-of-funnel experiences and conversion across channels
• Partner with Growth Tribe to unify the funnel experience and run fast hypothesis-driven experiments
• Make marketing AI-native by embedding AI building blocks and guardrails into platforms xcskxlj used by marketers
• Lead with vision, own platform architecture, and drive cross-functional collaboration to achieve measurable business impact
• At least five years of hands-on experience in Performance Marketing channel management for a high-traffic consumer site OR product management in marketing technology
• Experience in MarTech, AdTech, or Analytics platforms (e.G., Google Ads, Meta Ads APIs, SEO tooling, GTM, Segment, or internal data pipelines)
• Knowledge of SEO and its evolution in an AI-first world

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