Senior Data Analyst, Dtc (Consumer & Ecommerce Analytics) - Barcelona

In this role you turn ecommerce and consumer data into trusted insights that guide global decision-making. You own metrics, governance, and dashboards across regions, collaborating with Product, Marketing, and Finance to ensure a single source of truth. You’ll work across SQL, data warehouses, and visualization tools to deliver self-service analytics, strong data storytelling, and scalable global solutions. You’ll mentor others and shape analytics governance to balance global standards with local nuance. This is a data-centric opportunity at a transformative fashion company.

• base pay
• paid leave
• benefits vary by role
• incentive compensation may apply
• Own analytics workstreams end-to-end from metric definition to dashboard adoption
• Define, certify, and govern metrics in the semantic layer and ARC for ecommerce, consumer, and loyalty reporting
• Build and maintain production-grade dashboards and data products (Looker, Looker Studio, Tableau)
• Write complex SQL against large datasets (BigQuery); develop transformation pipelines with dbt
• Act as primary analytics contact for stakeholders; translate business problems into analyses and communicate results
• Conduct deep-dive analyses (cohorting, funnel, CLV, retention, promo/discount, demand) to surface trends and actions
• Support experimentation and measurement with A/B test readouts and incrementality framing
• Define and enforce best practices for metric documentation, dashboards, QA, and data validation
• Mentor junior analysts and contribute to global analytics community by sharing knowledge
• Drive governance to align global frameworks with local market needs while closing data gaps with Data Engineering
• Identify data-quality and readiness gaps and mitigate risks to keep workstreams on track
• 5+ years in data analytics, BI, or related field
• 5+ years writing complex SQL in cloud environments (BigQuery or equivalent)
• 5+ years using data visualization/BI tools (Looker/LookML, Looker Studio, Tableau)
• Strong metric definition and governance experience; semantic-layer knowledge a plus
• Analytical foundation in xqbhyrx cohorts, segmentation, funnel, retention/CLV; understanding of experimentation (A/B)
• Proficiency in Python or R for analysis and automation
• Experience with cloud data platforms; Google Cloud Platform a plus
• Excellent communication and stakeholder management across regions and functions
• Mentoring experience and ability to set team standards
• Bachelor's or Master's in a quantitative field; 5+ years overall analytics/BI experience
• Track record delivering analytics products with measurable impact
• Senior IC experience influencing team practices and decisions
• strong communication
• stakeholder-management
• SQL
• BigQuery
• dbt

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