Senior Product Manager (Liveops) - Barcelona

In this role you will lead Live-ops and monetization strategy for Zynga's live game portfolio. You will own the live-ops vision, planned campaigns, and cross-functional execution to optimize player value. You’ll design experiments and analyze results to drive product decisions and improve key metrics, working closely with features teams and stakeholders. This is a hands-on, fast-paced role with a clear impact on growth and player engagement. You will join a collaborative environment at Zynga, shaping live experiences for a global audience.

• 25 days of annual leave
• Private medical insurance for you and your family
• Disability and life insurance
• Create the Live-ops vision and roadmap and execute promotional campaigns from design to launch
• Develop communication channels, campaign creative, QA at launch, monitoring, and post-launch optimization
• Analyze monetization strategy including pricing and segmentation to maximize value
• Frame hypotheses, design A/B tests, and translate insights into live product decisions
• Monitor key metrics (ARPU, conversion, funnel, churn) and drive continuous improvement
• Develop best practices to drive operational excellence in a live-ops team
• Coordinate with features team to align live-ops needs with new feature development
• Proven track record as a Liveops Manager in a game with a strong live-ops cadence
• Experience in a volatile, fast-paced environment and adaptability
• Good communication skills and experience aligning with stakeholders
• communication
• live-ops
• monetization strategy
• A/B testing

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