Global Process Owner – Marketing Excellence

We are looking for a Global Process Owner - Marketing Excellence to define, govern and continuously improve global marketing processes from customer awareness through Marketing Qualified Lead (MQL).

Si sus habilidades, experiencia y cualificaciones coinciden con las de esta descripción del puesto, no demore su solicitud.

This strategic position owns the end-to-end marketing engagement process and works closely with Sales Excellence to ensure scalable, customer-centric commercial processes across international markets.

Your Responsibilities
Marketing Process Ownership

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• Own the global marketing engagement process.
  
• Design and continuously optimize end-to-end marketing workflows.
  
• Develop and maintain the global process roadmap.
  
• Ensure standardized documentation, governance and compliance.
  
• Drive process adoption across headquarters and international affiliates.
  

Customer Lifecycle Management

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• Define and optimize the customer lifecycle framework.
  
• Ensure a consistent customer experience across channels.
  
• Promote customer-centric marketing processes globally.
  

Lead Management

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• Own the marketing funnel and lead management process.
  
• Ensure smooth handover from Marketing to Sales.
  
• Identify opportunities to improve funnel performance.
  

CRM & Marketing Automation

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• Act as business owner for marketing-related CRM processes.
  
• Define business requirements for CRM and Marketing Automation tools.Prioritize system improvements and process enhancements.
  
• Work closely with IT and Sales Operations.
  
• Establish marketing process standards and best practices.
  
• Manage the process improvement roadmap.
  
• Monitor process adoption and effectiveness.
  
• Lead change management initiatives.
  

Analytics

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• Define marketing process KPIs.
  
• Monitor engagement, funnel and conversion performance.
  
• Support marketing governance reporting.

Partner with Sales Excellence to optimize the commercial process.
Collaborate with Marketing, Digital Experience, Campaign Operations and Sales Operations teams.
Support global capability-building initiatives.
Profile

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• Bachelor's or Master's degree in Marketing, Business Administration or similar.
  
• 5+ years of experience in Marketing Excellence, CRM, Marketing Operations, Commercial Excellence or Process Management.
  
• Proven experience in process governance and continuous improvement.
  
• Strong understanding of customer lifecycle and marketing funnel management.
  
• Experience with CRM and Marketing Automation platforms.
  
• Strong stakeholder and change management skills.
  
• Analytical mindset with strong business acumen. xghoner
  
• Experience working in international matrix organizations.
  

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