Product Marketing & Client Campaigns Coordinator (Accounting, Tax, Payroll & Legal services)

The Product Marketing & Client Campaigns Coordinator will be responsiblefor drivingrevenue growth as it relatestocross-sellingand referralsfrom existing clients. This will require the ability to wear multiple hats to delivertimelyand effective campaigns toensure opportunities are converted to revenue in an effective manner.This role requires a data and commercialmind setand the ability to execute campaigns on tight deadlines.

The ideal candidate will havestrong stakeholder management skills with the ability to engage with senior managers.Prior experience and knowledge of international corporate services including legal set-up, transfer pricing, accounting, taxcompliance is required.

Key Roles and Responsibilities

Marketing Intelligence & Market Insights

• Monitor competitors, industry trends, customer needs, and emerging opportunities
• Develop actionable insights that strategic business decisions
• Establish regular reporting on market developments and competitive positioning
• Provide regular metrics and marketing intelligence mapped back to targets,including:competitors, products, whitespace monitoring
• Map andmonitorReferrers & Commercial Partners
• Support Director of Strategic Growth on necessary marketinsights related to new clients

Relationship Management

• After CMO, strengthen relationships with institutions,local partnersexisting clientsto support sales efforts linkedto cross selling andreferrals
• Ownrelationships with Commercialallies
• Regular alignment with Director of Strategic Growth marketing to ensureexistingclientscampaigns andefforts are complementary and elevating brand
• Assistbusiness unit leaders with new productopportunities
• Own clientsatisfaction surveys and monitoring

Campaign Development & Execution

• Own, execute andmonitorexisting client campaigns to generate incidental revenues & product geographicexpansion.This will require owning the entire chain ofcampaign development and executionincludingclearly defined metrics, benchmarks and targets,keymessagesandactivitydeployment
• Work withexternalM&Aconsulateoncorporate duedliligence.Build&executecampaign for cross selling & upselling in M&A (to and from)

#J-18808-Ljbffr