product marketing manager

Описание

Semrush is a brand visibility platform that helps marketers manage their online presence and measure its impact. It provides AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy.

Задачи

• Own positioning and messaging for the flagship product line
• Own conversion-critical messaging across the self-serve funnel, including the homepage, product landing pages, and in-product touchpoints
• Lead go-to-market for major product releases, including launch positioning, messaging, channel alignment, and post-launch iteration based on funnel data
• Shape content strategy around product updates and releases, from data-driven research to flagship content pieces that anchor GTM campaigns
• Contribute to pricing and packaging decisions by building the commercial case for offer evolution
• Support Sales with competitive positioning and enablement content
• Strengthen the PMM operating model across the Core portfolio by standardizing launch frameworks, messaging templates, and cross-functional handoffs
• Run customer interviews and develop case studies and proof points for messaging and sales conversations
• Build and maintain competitive intelligence and translate it into positioning and enablement
• Synthesize customer and market feedback and represent it in product roadmap discussions
• Increase external proof and market authority by developing case studies, validating customer success stories, and securing industry proof points

Требования

• 5–8+ Years of product marketing experience in B2B SaaS, with end-to-end ownership of positioning and go-to-market for a product or product line
• Experience with a PLG or self-serve business model and an understanding of conversion funnels, customer journeys, and messaging impact
• Ability to make and defend positioning or packaging recommendations using data, pricing strategies, packaging models, and value-based positioning frameworks in self-serve software ecosystems
• Hands-on customer research experience, including conducting interviews and combining qualitative insights with funnel and market data
• Strong competitive analysis skills and the ability to turn market intelligence into positioning and enablement assets
• Proven cross-functional orchestration across Product, Sales, Growth, and Marketing teams, with xghoner ownership of user adoption, project timelines, and commercial performance targets
• Highly analytical mindset with the ability to track campaign conversion, analyze MRR growth, and guide marketing decisions
• Excellent communication, presentation, and copywriting skills in English, including the ability to turn complex technical capabilities into simple, benefit-driven messaging
• Ability to operate in a fast-changing market and product environment and adjust plans without losing momentum
• Nice to have: Knowledge of SEO, search, or AI-related markets

Условия

• Unlimited PTO
• Hobby and team-building budget allowance
• Employee Support Program
• Financial aid in case of a family member’s loss
• Employee Resource Groups

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