CRM Lead

Team: Growth & Experiments

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Reports to: Head of Growth & Experiments
Language: English & Spanish

We’re looking for a CRM Lead to turn CRM into a true growth engine for Magnific - not just a communication channel.

About Magnific

Magnific is a global leader in visual content and AI-powered creativity. Our mission is to democratize design and unlock creative potential at scale.

With over 1 million monthly subscribers worldwide, we help individuals and enterprises create, scale and innovate with AI - and we’re at the center of a creative industry being reshaped in real time.

The role

This is a hands-on individual contributor role with end-to-end ownership of CRM: strategy, roadmap, execution and results.

You’ll build lifecycle programs that move the metrics that matter - activation, conversion, retention and expansion - and use CRM as a continuous experimentation surface for hypotheses, tests, learning and iteration.

• Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement.
• Design and run lifecycle programs across onboarding, activation, conversion, retention and win-back.
• Set clear success metrics tied to user value, revenue and growth - moving beyond opens and clicks.
• Build actionable audience segments using behavioral, product and customer data.
• Run a rigorous experimentation program across messaging, journeys and channels, including A/B tests and holdouts.
• Use AI throughout the workflow - copy, creative, segmentation, analysis and automation - to increase speed, quality and personalization without adding unnecessary complexity.
• Turn campaign and lifecycle performance into business insights and share learnings across the Growth team.
• Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging.
• Evolve our CRM stack, data flows and operating processes in collaboration with technical teams.

What we’re looking for

• 3+ years of hands-on experience in CRM, lifecycle or retention marketing, ideally in a product-led or subscription business.
• A growth mindset: you see CRM as a driver of revenue and user value, and measure your work by its impact on business metrics.
• Strong analytical skills and confidence using SQL for segmentation and self-serve analysis.
• Experience designing automated lifecycle journeys and running structured experiments.
• Practical knowledge of email production, including HTML and deliverability fundamentals.
• Fluency with AI tools for content generation, analysis and automation, plus a builder mindset for integrating AI into CRM workflows.
• High ownership, autonomy and comfort working through ambiguity in a fast-moving environment.
• Full professional proficiency in English.

Nice to have

• Experience in a high-growth consumer or SaaS environment.
• Hands-on knowledge of Salesforce Marketing Cloud, including AMPScript.
• Experience with product analytics tools and event-based data.
• Professional proficiency in Spanish.

Why join Magnific?

• Own a business-critical function with direct visibility into its impact on growth.
• Help shape how a global AI product engages and retains more than one million monthly subscribers.
• Work with an ambitious international team of creatives, designers, technologists and AI researchers.
• Build in a fast-moving environment where experimentation, initiative and strong execution matter.
• Remote or hybrid work model and real flexibility.
• Private health insurance
• 23 days of vacation + December 24th and 31st off
• Day off on your birthday
• Flexible hours and work environment
• Ongoing learning and development opportunities.
• In-house English and Spanish lessons.
• Fully stocked office canteen with soft drinks, natural juices, snacks, fruit, and more.
• Free lunch at the office.
• Subsidy for mental health and psychological support.

If you want to build an AI-first CRM function with real ownership and measurable impact, we’d love to meet you.

Be Magnific.

Magnific is committed to building a diverse and inclusive team. xcskxlj We welcome applications from people of all backgrounds and evaluate every candidate based on their skills, experience and potential.

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