CRM Lead
Team: Growth & Experiments
Reports to: Head of Growth & Experiments
Language: English & Spanish
We’re looking for a CRM Lead to turn CRM into a true growth engine for Magnific - not just a communication channel.
About Magnific
Magnific is a global leader in visual content and AI-powered creativity. Our mission is to democratize design and unlock creative potential at scale.
With over 1 million monthly subscribers worldwide, we help individuals and enterprises create, scale and innovate with AI - and we’re at the center of a creative industry being reshaped in real time.
The role
This is a hands-on individual contributor role with end-to-end ownership of CRM: strategy, roadmap, execution and results.
You’ll build lifecycle programs that move the metrics that matter - activation, conversion, retention and expansion - and use CRM as a continuous experimentation surface for hypotheses, tests, learning and iteration.
- Own the CRM function end to end, from strategy and roadmap to execution, measurement and continuous improvement.
- Design and run lifecycle programs across onboarding, activation, conversion, retention and win-back.
- Set clear success metrics tied to user value, revenue and growth - moving beyond opens and clicks.
- Build actionable audience segments using behavioral, product and customer data.
- Run a rigorous experimentation program across messaging, journeys and channels, including A/B tests and holdouts.
- Use AI throughout the workflow - copy, creative, segmentation, analysis and automation - to increase speed, quality and personalization without adding unnecessary complexity.
- Turn campaign and lifecycle performance into business insights and share learnings across the Growth team.
- Partner with Product, Data, Design and Content to ship high-quality campaigns and in-product messaging.
- Evolve our CRM stack, data flows and operating processes in collaboration with technical teams.
What we’re looking for
- 3+ years of hands-on experience in CRM, lifecycle or retention marketing, ideally in a product-led or subscription business.
- A growth mindset: you see CRM as a driver of revenue and user value, and measure your work by its impact on business metrics.
- Strong analytical skills and confidence using SQL for segmentation and self-serve analysis.
- Experience designing automated lifecycle journeys and running structured experiments.
- Practical knowledge of email production, including HTML and deliverability fundamentals.
- Fluency with AI tools for content generation, analysis and automation, plus a builder mindset for integrating AI into CRM workflows.
- High ownership, autonomy and comfort working through ambiguity in a fast-moving environment.
- Full professional proficiency in English.
Nice to have
- Experience in a high-growth consumer or SaaS environment.
- Hands-on knowledge of Salesforce Marketing Cloud, including AMPScript.
- Experience with product analytics tools and event-based data.
- Professional proficiency in Spanish.
Why join Magnific?
- Own a business-critical function with direct visibility into its impact on growth.
- Help shape how a global AI product engages and retains more than one million monthly subscribers.
- Work with an ambitious international team of creatives, designers, technologists and AI researchers.
- Build in a fast-moving environment where experimentation, initiative and strong execution matter.
- Remote or hybrid work model and real flexibility.
- Private health insurance
- 23 days of vacation + December 24th and 31st off
- Day off on your birthday
- Flexible hours and work environment
- Ongoing learning and development opportunities.
- In-house English and Spanish lessons.
- Fully stocked office canteen with soft drinks, natural juices, snacks, fruit, and more.
- Free lunch at the office.
- Subsidy for mental health and psychological support.
If you want to build an AI-first CRM function with real ownership and measurable impact, we’d love to meet you.
Be Magnific.
Magnific is committed to building a diverse and inclusive team. We welcome applications from people of all backgrounds and evaluate every candidate based on their skills, experience and potential.
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