Performance Marketing

• Develop and execute paid acquisition strategy across Google, LinkedIn, and other relevant channels


• Own campaign planning, budget allocation, optimization, and reporting end-to-end


• Build and manage a testing roadmap across channels, audiences, and creative to reduce CAC and improve ROAS


• Partner with design and content to build high-converting ad creative and landing pages


• Set up and maintain tracking, attribution, and performance dashboards


• Collaborate with Sales and RevOps to ensure paid pipeline is tracked, qualified, and handed off


• Test and scale new channels as the audience and go-to-market motion evolve


• Lay the groundwork for a performance marketing team and hire and manage it over time


• Report directly to the Head of Growth


• Work closely with the founders to scale the demand generation engine

Requirements

• 4+ years of experience managing performance marketing campaigns, ideally in B2B or enterprise SaaS


• Hands-on experience running and scaling campaigns across Google, LinkedIn, and/or Meta


• Strong analytical skills with a deep understanding of attribution, tracking, and experimentation


• Comfort working in a fast-paced environment with shifting priorities and a high sense of urgency


• Ability to write concise, effective ad copy and collaborate closely with designers and landing page teams


• Good taste and basic design skills


• Ability to leverage AI tools to move 10x faster


• Experience marketing to logistics, supply chain, or other industrial/operations-heavy enterprise buyers


• Experience scaling paid channels from early traction to meaningful, repeatable spend


• Prior experience building and managing a performance marketing team


• Familiarity with marketing automation and attribution tools, such as HubSpot, Salesforce, GA, and tag managers

Core Competencies

Demonstrates expertise in developing and executing performance marketing strategies across multiple channels, with a strong focus on analytics, campaign optimization, and team management. Proficient in leveraging marketing automation and attribution tools to drive effective demand generation.

Highest-signal resume keywords

• Performance Marketing Campaign Management


• Google Ads and LinkedIn Advertising


• Attribution and Tracking Expertise


• Team Building and Management


• Marketing Automation Tools

ATS Optimization Keywords

Hard Skills

• Campaign Planning


• Budget Allocation


• Optimization


• Ad Copywriting


• Data Analysis


• Experimentation


• Performance Dashboard Setup


• Testing Roadmap Development


• Scaling Paid Channels


• AI Tool Utilization

Soft Skills

• Analytical Skills


• Collaboration


• Adaptability


• Creativity


• Communication

Industry Keywords

• B2B Marketing


• Enterprise SaaS


• Demand Generation


• Logistics Marketing


• Supply Chain Marketing

Tools & Technologies

• HubSpot


• Salesforce


• Google Analytics


• Tag Managers


• Marketing Automation Tools

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