Spain Media Buy Manager

• Responsible for the full media strategy for Xiaomi Spain product campaigns, across all relevant touch points including above-the-line advertising and digital marketing, based on the business focus and market goals.
• Bring new and innovative approaches to digital marketing and customer engagement strategy through the identification of different online channels, tracking and media opportunities.
• Work closely with HQ (Xiaomi China) media team and local cross-functional teams, including but not limited to Marketing, PR, Retail and Sales teams, as well as reference customers, to provide the best-in-class full-media or digital experience to target consumers.
• Work closely with other teams besides Marketing, such as Sales and Retail, and coordinate plans.
• Understand customer insights and behaviour through digital listening.
• Plan the full media budget and prioritize investment to meet business or demand generation objectives.
• Define and set a communication strategy that recognizes the changing digital lifestyle of target customers, while also having omnichannel (Retail / Operator / E-Commerce, etc.) marketing and media planning capabilities.
• Be familiar with all trendy and industry social platforms and marketing insights tools; identify consumer and marketing insights, and optimize spend and performance based on those insights.
• Provide insights to Product, Creative and other teams through media practices and performance, driving greater value from future media buying activities.
• Evaluate emerging technologies and media opportunities. Provide creative ideas and perspectives for adoption where appropriate.

Requirements

• Bachelor's degree or above; a major in Marketing or Advertising is preferred.
• Experience in Internet, Advertising, Tech or Smartphone companies is a plus.
• At least 3 years of working experience related to media buying and marketing. Experience in digital marketing in Internet and Consumer category industries is required. A global media or marketing communications agency background is a must; in-house media buying on the client side is a plus.
• Excellent communication skills and cross-team collaboration capabilities are required. Spanish and English is a must (advanced level)
• Passionate about the Tech industry.
• Result-driven, capable of data analysis, innovative and accountable, with strong learning agility and teamwork skills.
• Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, etc.
• Demonstrable planning experience across traditional media, including TV, OOH and Print channels.

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