marketing manager in freight logistics

Описание

Amazon Freight provides a trucking service that enables external businesses to use Amazon's private transportation network. Its vision is to become the most trusted freight partner by sustainably sharing Amazon's technology and network.

Задачи

• Manage paid media strategy across search and social
• Manage and optimize media agencies, including OPEX oversight
• Define the overall ABM strategy across programmatic and outbound channels
• Manage lead capture, ABM, and lead conversion tools, including Pardot, Salesforce, and 6sense
• Create, manage, and influence the MarTech product roadmap and strategy
• Develop tools and capabilities for full-funnel marketing attribution
• Collaborate with sales operations to enhance and troubleshoot lead management processes and integrations with marketing automation platforms
• Ensure marketing automation best practices and capture feedback for platform and process enhancements
• Adapt core components of the EU marketing program to specific marketplace dynamics
• Influence and drive functional teams and stakeholders at all organizational levels.

Требования

• Bachelor's degree or equivalent in Business, Journalism, Marketing, Communications, or a related field
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables
• Experience building, executing, and scaling cross-functional marketing programs
• Experience leading go-to-market activities for consumer software or hardware product launches
• Experience with customer segmentation, profiling, and targeting
• Nice to have: Experience with Continuous Improvement and Six Sigma methodologies.

Условия

Job ID: A10536058.

#J-18808-Ljbffr