Campaign Strategist

Campaign Strategist at Dentsu

Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation. We are looking for a Campaign Strategist.

A Campaign Strategist profile at Omega helps clients develop and implement effective Digital Marketing strategies through the use of email. Their tasks include identifying a target audience for the services of their organization or brand, developing email lists, and carrying out email marketing campaigns; proofreading content, and reviewing and assessing campaign performance.

Roles and Responsibilities

• Support the definition of the broader Marketing Automation strategy by proposing key initiatives and evaluating their impact.
• Manage and execute the email marketing strategy as well as other native and/or owned channels.
• Manage personalized campaigns, coordinating with the rest of the team.
• Plan the various tasks involved in launching a communication, identifying the stakeholders at each stage.
• Liaise with other teams to carry out tasks among the different users involved in launching a campaign.
• Monitor campaign launches to ensure contact and campaign quality, as well as analyze results.
• Ensure the quality of promotional content.
• Validate the communication’s creative materials for clients, proposing improvements.
• Create and automate Journeys. Implement the different automated actions and triggers through the corresponding application and required channels.

Experience & Qualifications

• Experience in the strategic definition of Marketing Automation.
• Proven experience in creating unique, high-impact marketing campaigns.
• Previous experience in database management, preferably in a similar role.
• Familiarity with relevant automation and performance-evaluation software.
• Experience with CRM platforms (Salesforce, Marketo, Eloqua).
• Ability to manage marketing-specific projects.
• Ability to leverage collaboration to produce well-crafted content.
• Advanced level of English; additional languages are a plus.

What do We offer

• Permanent contract.
• Flexible Schedule. We make it easy. Balance your professional and personal life.
• Trainings & Certifications. Improve your skills and get the official certificate from our main partners.
• Home Office.
• Flexible retribution (public transport ticket, Ticket restaurant, …).
• Health insurance.
• OMEGA in action. Our commitment to a better society is not just an intention.

About us

Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer-centric solutions, technology, and data – all enhanced by AI. Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end-to-end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact. With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain. We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non‑Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics. Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia). At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation. We grow #Together.

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