Digital Trafficker, Ad Ops

Responsibilities

• Owns the trafficking and technical set-up of campaigns across IAG Media's digital inventory
• Manages campaign set-up from approved media plan to launch, including creative checks, trafficking, tagging, audience/placement configuration, QA, pacing monitoring, troubleshooting and delivery optimisation
• Manage campaign trafficking across the relevant channel platforms, including GAM, DV360, Kevel and PAC's OneMedia
• Translate approved campaign requirements into technical trafficking set-up
• Configure campaigns in the relevant ad-serving, CRM or digital delivery platforms
• Validate creative assets against format specs, brand-safety rules and customer-experience guardrails
• Set up tags, tracking links, audience segments, placement rules and campaign naming conventions
• Run pre-launch QA and ensure campaigns are ready to go live
• Monitor campaign pacing, delivery, errors, discrepancies and performance signals
• Recommend optimizations to improve delivery, pacing or media mix
• Coordinate with Tech & Data and OpCo teams to resolve technical delivery issues
• Provide delivery inputs for reporting and post-campaign analysis in coordination with the Account Managers
• Maintain trafficking documentation, checklists and operational best practices

Requirements

• 3+ years in ad operations, digital trafficking, campaign operations or digital media delivery
• Hands‑on experience with ad servers, trafficking workflows, QA processes and campaign monitoring
• Strong understanding of digital advertising formats, tracking tags, creative specs, pacing and delivery metrics
• Experience with different display, video, CRM, web / app, Wi‑Fi portal and IFE digital ad formats
• Experience using the main ad‑serving platforms across different channels (onsite, offsite and IFE), including GAM, DV360, Kevel and PAC's OneMedia
• Good understanding of campaign KPIs such as impressions, clicks, CTR, completion rate, viewability and delivery accuracy
• Strong troubleshooting skills, able to identify root causes of delivery issues or discrepancies
• Detail‑oriented and comfortable managing multiple live campaigns simultaneously
• Able to work closely with Sales, Account Management, Tech & Data, Ad Products & Innovation and OpCo teams
• Experience with Salesforce and campaign management tools, including ad server log files, is desirable
• Comfortable working under launch deadlines and escalating risks early

Core Competencies

Demonstrates expertise in digital campaign trafficking and operations, with a strong focus on ad‑serving platforms such as GAM, DV360, and Kevel. Proficient in managing campaign setups, monitoring performance metrics, and optimizing delivery for enhanced results.

Highest‑Signal Resume Keywords

• Ad Operations Experience
• Campaign Trafficking Management
• Digital Advertising Formats Knowledge
• Troubleshooting Skills
• Performance Monitoring

Hard Skills

• Campaign Set‑Up
• Creative Checks
• Tagging
• Audience Configuration
• Quality Assurance
• Delivery Optimization
• Tracking Tags
• Campaign KPIs
• Digital Media Delivery
• Pacing Monitoring

Soft Skills

• Detail‑Oriented
• Collaboration
• Time Management

Industry Keywords

• Digital Trafficking
• Campaign Operations
• Ad Serving
• Creative Specs
• Delivery Metrics

Tools & Technologies

• GAM
• DV360
• Kevel
• PAC's OneMedia
• Salesforce
• Campaign Management Tools

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