Recruiting Marketing Specialist

• Build attraction plans for priority chapters, starting with Engineering, Data/AI, Design, and Commercial.
• Partner with TA and hiring leaders to understand hiring goals, talent audiences, and where Preply should show up.
• Work closely with Brand and Employer Brand to brief campaigns, content ideas, careers page updates, and event materials.
• Help identify strong internal proof points - people, projects, team moments, and business impact - that can inspire employer brand content.
• Shape and deliver talent events with TA and Chapter Leads, from meetups and conferences to sponsorships and in-house activations.
• Bring creative ideas to event engagement: booth experiences, speaker opportunities, follow-up journeys, candidate conversations, and moments that make Preply memorable.
• Own our Glassdoor strategy, including review responses, reputation themes, profile improvements, and actions that strengthen how candidates see Preply.
• Coordinate paid and organic recruitment campaigns, including LinkedIn ads, job boards, and niche talent platforms.
• Improve the careers page as a candidate journey: spot gaps, recommend updates, and track how changes impact engagement and applications.
• Measure the impact of events, campaigns, channels, and Glassdoor activity through clear KPIs such as reach, engagement, leads, source quality, conversion, and pipeline contribution.
• Share learnings with TA, Brand, and business stakeholders so we keep improving where we invest time, energy, and budget.

Requirements

• 4+ years across recruitment marketing, talent marketing, employer brand activation, talent events, or talent attraction in fast growing Tech business.
• Strong relationship‑building skills: you can earn trust with TA, Brand, hiring leaders, and employees across the business.
• A creative mindset for attracting talent, especially through events, communities, campaigns, and candidate touchpoints.
• Hands‑on events experience: you’ve helped plan and deliver meetups, conferences, sponsorships, booths, or community activations.
• A good understanding of how recruitment marketing supports hiring pipelines, not just brand awareness.
• A data‑informed approach: you measure what you run, learn from the results, and use insights to improve.
• Strong briefing skills: you can turn hiring context and audience insight into clear input for Brand, Employer Brand, TA, and business stakeholders.
• Confidence working with technical and senior stakeholders, especially across Engineering, Data/AI, Product, or Design.
• Comfortable using AI tools to work faster and sharper.
• Experience with LinkedIn paid ads, job boards, talent platforms, Glassdoor, or employer reputation channels.
• Advanced English level required.
• Based in, or open to relocating to, Barcelona or Kyiv, and happy to be on site when events and hiring pushes need you.

Hard Skills

• Recruitment marketing
• Talent marketing
• Employer brand activation
• Event planning
• Data analysis
• Campaign measurement
• KPI tracking
• Candidate journey optimization
• Relationship building
• Briefing skills

Soft Skills

• Creativity
• Trust building
• Communication
• Collaboration
• Adaptability
• Insight-driven
• Confidence
• Organizational skills
• Problem-solving
• Stakeholder engagement

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